Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
100 Greatest Videos Games Of All Time
Robin Williams: The Big Interview
Empire Visits The Hobbit's VFX Team
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
4Music's Size Does Matter
Introducing your new favourite app
Movie News

LATEST HEADLINES
YESTERDAY
New Foxcatcher Trailer Arrives
The true-life drama has a new promo
Rosewater Trailer Hits The Web
Gael Garcia Bernal runs into trouble in Iran
Exclusive New Poster For '71
There may be Troubles ahead
The Rewrite Trailer Arrives
Hugh Grant's going back to school. As a teacher...
First Poster For Kill Me Three Times
Simon Pegg has the killer instinct
Exclusive First Look At Marco Polo
Marco? Polo!
Scorsese Attached To Ramones Biopic?
Martin is a punk rocker
Exclusive New Pictures From Gone Girl
See David Fincher at work adapting the bestseller
New Images From Exodus: Gods & Kings
Wait, were tornadoes one of the original plagues?
Charlie Hunnam In Line To Be King Arthur
Guy Ritchie's offered him a seat at the Round Table
Cory Goodman Writing Underworld Reboot
Beyond Kate and co?
Podcast #126: Jon Hamm, Richard Ayoade
Pick your favourite villain's lair... if you dare
Anthony Russo Talks Captain America 3
The Winter Soldier will return...
New Poster For The Judge
Downey! Duvall! The Dock!
More Movie News

RELATED NEWS
05 May 2014
The Amazing Spider-Man 2 Spoiler Special Podcast
Featuring Matt Tolmach, Avi Arad and Marc Webb
More Movie News

Avi Quits
Arad leaves Marvel

01 June 2006  |  Written by   |  Source: Variety/The Hollywood Reporter

submit to reddit

Avi Arad has thrown a smoke bomb on the floor of his office, cackled like a super villain and flown the coup at Marvel Studios.

Well, sort of. He’s leaving the corporate chunks of his title. That is to say that he has officially resigned as head of Marvel Studios, but will keep his office and still act as a creative consultant to the company.

The move is apparently to give him more focus and time to spend on being a producer. He’s started his own company, Avi Arad Productions for just that purpose. “It's performance based," he told The Hollywood Reporter. "If the movies do great, I do great. I'm like a commission salesman." He’ll be hoping that his first two assignments will do great – the Hulk sequel and Jon Favreau’s Iron Man film. "After we do these movies, I'm sure I can pick up another one and another, unless we screw them up and then I'm toast," he laughed to Variety. "We have built a team that can make our movies, and right now the emphasis should be on our 2008 slate, so working on them as a producer became a really smart thing to do."

In what must have been one of the tougher parts of the deal to hammer out, he also has a “non-compete” clause in his contract, which means that he can’t make independent, non-Marvel superhero films and is also banned from big sci fi/fantasy productions unless they feature a Marvel character.

Stepping into the breach will be Michael Helfant, who is president and chief operating officer, and Avi’s usual right hand man, Kevin Feige, the company’s president of production. Hopefully, we won’t lose Avi as the Marvel mouthpiece.

Have Your Say
To comment on this, and all articles, register for free or login now.

World Exclusive: The New Wall-E Trailer
This kicks shiny metal butt!
Better Luck Chuck
Dating comedy resurrected

Your Comments

What Golden Age?
You must have been watching different films. Other than Spider-man 2 - there's not been a golden age of comic book movies. But watch this space. They'll want to turn anything into a film . . . More

Posted by Olde at 14:29 on 02 June 2006 | Report This Post

This is interesting. It was Arad's passion that led to the current Golden Age of comic book movies. More

Posted by doctorolorinbats1975 at 14:06 on 01 June 2006 | Report This Post

Are you the Sun?
Why put that headline on this piece? More

Posted by Kilo_T_Mortal at 13:26 on 01 June 2006 | Report This Post

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
Rogues Gallery: Powers Boothe
Sin City's Roark talks us through his most memorable baddies

Richard Attenborough: In Celebration
Saluting a man who made a lasting impact on cinema and beyond…

Exclusive: Luc Besson Talks Lucy
'There is no bullshit with Scarlett Johansson'

Video: Daniel Radcliffe Talks What If...
On Gordon Ramsay, swearing and date movies

The 24 Best Film-Related Ice Bucket Challenges
The viral craze that won’t quit takes in some of Hollywood’s finest

Who Shot First? The Complete List Of Star Wars Changes
An exhaustive chronology of George Lucas' post-release tinkering

Film Studies 101: A Film Buff's Guide To Movie Movements
Everything you need to know about cinema's key groups

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)