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24 September 2009
He-Man Vs Barbie!
Mattel movies a-go-go
Source: Variety

He-Man Vs Barbie!

Warners and Mattel recently parted ways over their Masters of the Universe movie, and it seems that Sony has picked up the baton. Meanwhile, Barbie is set to star in her own film, joining Hot Wheels, Max Steel, Major Matt Mason and a new line of Universal monster toys on Mattel's movie roster. You want toys? You got 'em.

The projected new He-Man movie will be built again from scratch since Warners retain the rights to the screenplays produced for Joel Silver. Unsurprisingly, the story is about a prince who becomes a warrior and battles Skeletor for his homeland of Eternia. No new writers have yet been assigned, but the new producers for Sony are reported to be Todd Black, Jason Blumenthal and Steve Tisch of Escape Artists, who were behind Knowing and The Taking of Pelham 123. So they know the action, and they know the sci-fi fantasy, and they know the PG-13. Interesting.

Barbie on the other hand, is being set up at Universal, with producer Laurence Mark, who was most recently behind Julie and Julia. The ditzy Barbie doll is, of course, the butt of many a joke in Toy Story 2, but she's never had her own film before (other than DTV cartoons), despite having, apparently, "99% global brand awareness". Why? "She wasn't ready," says Mattel honcho Richard Dickson. Universal are now on the lookout for writers for the family-friendly live action movie.  

Barbie is no longer just a doll. She's an "intellectual property". We blame those Transformers.

 

Owen Williams

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Your Comments
RE: He-Man Vs Barbie!
L: Big Red Venger from Dungeons & Dragons was another good one!   Such a damn shame the film was so daft! Venger was scary - in fact there's quite a few moments in 80's toons that were not for little kids - all the greater for it!! ... Read More

Sphinx About me

20:10, 28 September 2009 | Report This Post
There's no reason at all that He-Man can't be a properly good movie as long as it's done right. Barbie, on the other hand can only ever be a massive pile of shit. ... Read More

evildave69 About me

23:21, 27 September 2009 | Report This Post
RE: He-Man Vs Barbie!
GREAT AND LIKELY HUMOROUS ... Read More

THREW_ROK_YUNG_WUN About me

16:11, 27 September 2009 | Report This Post
RE: He-Man Vs Barbie!
Venger from Dungeons & Dragons was another good one! ... Read More

Big Red About me

15:34, 27 September 2009 | Report This Post
RE: He-Man Vs Barbie!
I think the villains in 80s toons were always more interesting than the heroes. Skeletor Megatron Rum-Ra Saw-Boss ... Read More

Tech_Noir About me

09:18, 27 September 2009 | Report This Post
RE: He-Man Vs Barbie!
If most people thought it was 80's trash then the DVD sales and action figure sales wouldn't be so high. Though I'm sure folks who call it 80's trash (forgetting the 90's He-man and the Emmy award wining 2002 series) are into things far more intellectually highbrow, like Star Wars or something. Masters of the Universe inspired a generation of creative types. Calling it trash ain't gonna change that. ... Read More

Big Red About me

14:29, 26 September 2009 | Report This Post
RE: He-Man Vs Barbie!
L: Timmy_Brisby_05 He-Man is a overrated piece of shit! sp; Eloquent, but that would be no. Most people think it's 80s trash. I like it though. ... Read More

Kazuya About me

12:18, 26 September 2009 | Report This Post
What the 1987 could've been...
Yes the 80's Masters movie was a bit rubbish but I think folks need to remember the palava the makers had when doing the movie. The biggest being the big allocated budget been taken away. Here's are some indications of the what the movie was MEANT to be: www.he-man.org/cartoon/genartwork.php?id=51&mid=75&imag e=1294 ... Read More

Big Red About me

20:22, 25 September 2009 | Report This Post
Can't beat
The Dolph Lundgren He MAn film that what genius with that cool synth key thing and Bill Barty!! And of course who can forget that unforgettable performance from Lundgren?? Teela was quite fit as well!! ... Read More

Andybee76 About me

15:16, 25 September 2009 | Report This Post
He-Man vs Barbie
This is a no brainer - Barbie will be Legally Blonde meets Confessions of Shopaholic, that is, shallow girl makes good and wins Kens' heart. He-Man i am psyched for - as long as they give him a badass Viking edge. Cringer is the only challage, but that will hopefully be over shadowed by how awesome Battle Cat is. Where is the Thundercats movie? ... Read More

HenryD About me

04:15, 25 September 2009 | Report This Post
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