Scatter My Ashes At Bergdorf's Review

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Manhattan institution Bergdorf Goodman has been a retail haven for the rich and famous for more than a century. The venerable old store opened its door to a documentary that fly-on-the-walls through every inch of its daily life.


Less a love letter to New York’s Bergdorf Goodman department store than a sycophantic commercial, this structurally skittish paean to consumerism prostrates itself before wealth and fame with a nauseating servility. The subject is fascinating, but snippets about the history of the store are swamped by vacuous gushes by minor celebrities and major designers seeking to ensure a discount or a fat future contract. Acerbic buyer Linda Fargo, personal shopper Betty Halbreich and window dresser David Hoey provide welcome normality, but such little people count for nothing in this soulless world.

A maddeningly unquestioning look at a retail citadel.