POM Wonderful Presents: The Greatest Movie Ever Sold

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Would it be possible to make a movie about product placement in movies, and finance it totally by product placement? In the very same movie? Morgan Spurlock is the man to find out...


The man who tacked the issue of fast-food health claims by nearly killing himself with Big Macs is back, this time grasping the nettle that is advertising and product placement by selling his documentary about advertising to advertisers and, er, documenting the results. That he was successful is impressive — but then, he did sell the farm, and the farm next-door. The gimmick’s strong, but Spurlock is easily distracted and some of his points are best made straight, like when he visits São Paulo after it has banned all billboards: an area blissfully free of visual pollution.

A strong gimmick, but it doesn't quite hang together as a documentary as well as it might.