Watch out script writers: it seems a brand new franchise may be brewing up a storm as heavy metal is pitted against master of magic in Transformers Vs. Potter: Battle Of The IMAX!
Investors in IMAX have been dropping shares like they're hot after the announcement that** Harry Potter and the Half-Blood Prince **will arrive on their gargantuan screens two weeks after the regular cinema release date, because it clashes with the month long stint calendar-ed for Transformers: Revenge Of The Fallen. Number-crunchers predict that the delay "should negatively impact IMAX box office results."
The sixth installment of Potter-ing hits normal US screens on July 14, and audiences will be able to see it in full IMAX-iness in two locations that day (one in New York, one in Los Angeles). But for anyone who lives in the in-between bits of America, they will have to wait an entire fortnight until July 29 to see the action, including 12 whole minutes of 3-D footage unavailable in good old normal multiplexes.
However, this unique only-on-IMAX footage means that the fallout may not be as bad, because many fans will choose to see the film a second time.Of course this summertime blockbuster clash is all because the makers of HP decided to push the film back from its original Autumn 2008 release date until now.
Silly muggles.