Red Band Trailer For Sex Tape Uploads Online

Segel and Diaz go The Full Lincoln

Following the first still and the first poster, here finally is the first trailer for Sex Tape, in all its red-band glory. Cameron Diaz and Jason Segel star as the hapless couple who find a night of intimacy, documented purely for their own amusement, has gone viral (in the internet sense). Shenanigans ensue, wrangled by Bad Teacher director Jake Kasdan.

As red-band trailers go, it's on the mild side, with nothing more shocking than some semi-nudity and a couple of f-bombs. We knew the basic premise, but the main surprise is how Apple-centric the film has turned out to be, with much talk of iPads and The Cloud. At least it doesn't seem quite as in thrall to its sponsor as the Google-happy The Internship: we particularly laughed at Segel's assertion that The Cloud is something "no one fucking understands".{Sex Tape poster}

Joining Diaz and Segel in Sex Tape's excellent cast are Rob Corddry, Jack Black, Rob Lowe (irony of the subject lost on no-one) and Ellie Kemper. As well as Bad Teacher, director Kasdan previously made Walk Hard and Zero Effect, so the force is strong with this one. It's currently in post-production and out in the UK on September 5.