Pacific Rim Launches Viral Site

Prepare for a Kaiju attack!

If giant monsters come raging out of the ocean and start attacking, are you prepared? ARE YOU? Don’t lie. Lies make the baby Mothra cry. But if you want to be prepared for the huge creatures known as Kaiju, you’ll want to monitor the site set up by the Pan Pacific Defense Corps, as featured in Guillermo del Toro’s massive monster mash Pacific Rim.

Yes, the viral (though hardly stealthy, since everyone knows what it’s for) campaign has kicked off in earnest with the site featuring a countdown to... something (possibly the trailer) and a couple of video releases. The big one is above, with a faux news report about a monstrous attack on San Francisco that gives the world at large its first tiny glimpse of the monsters. The poor old Golden Gate Bridge really can’t catch a break when it comes to being broken on screen, can it?

Pacific Rim posits a story in which these Kaiju begin attacking the world’s coastal cities and elsewhere in 2013, a steady barrage of attacks that threatens to wipe out humanity. In response, enormous robots called Jaegers are built to battle the beasts, but the film takes place at a time when two newly-teamed pilots – Charlie Hunnam’s Raleigh and Rinko Kikuchi’s Mako – must team up to wrangle an older Jaeger against the latest threat. You can check out a blueprint for one of the ‘bots in the gallery below, courtesy of Wired.

Del Toro’s latest also features Idris Elba, Charlie Day, Clifton Collins Jr and stalwart Ron Perlman. It’ll smash into cinemas on July 12 next year. Below you’ll find the Kaiju Alert System Test, the warning that something huge is about to attack from the ocean. And we don’t mean a steroid-enhanced dolphin with a flick knife.