New Trailer For This Is The End

Plus an April Fool gag teaser...

Your memory doesn’t need to stretch back very far to recall that we’ve just talked to Seth Rogen and Evan Goldberg about their joint directorial debut, This Is The End. There’s a new, red band trailer for the movie, which you can watch below, laden with violence, swearing and drug referneces.

The film, which finds the apocalypse kicking off just as Jay Baruchel visits Los Angeles to attend a party at James Franco’s house, boasts a sprawling cast featuring most of Rogen and Goldberg’s actor pals (and a few other faces) including Jonah Hill, Jason Segel, Danny McBride, Craig Robinson, Michael Cera, Emma Watson, Paul Rudd, Mindy Kaling, Kevin Hart and Martin Starr.

As the official synopsis has it: “As the world unravels outside, dwindling supplies and cabin fever threaten to tear apart the friendships inside. Eventually, they are forced to leave the house, facing their fate and the true meaning of friendship and redemption.” It promises to be an absolutely insane comedy armageddon with pretty much everyone you've ever seen orbiting around Rogen and co popping up, even if it is to die horribly (hellooo Michael Cera!)

In a nice change from the usual teaser-for-trailer technique that has become so fashionable for films, the directors took the advantage of having the three leads of Pineapple Express – Rogen, Franco and McBride – to shoot a fake trailer for a sequel to the pot comedy that serves as an introduction to the new real promo. Take a look. This Is The End, meanwhile, will be out on June 28.