Jay & Seth's Apocalypse Looms

The end is finally nigh

Way back in 2007, Jay Baruchel and Seth Rogen made a fake trailer for an end-of-the-world comedy called Jay and Seth vs. the Apocalypse, and talked about turning it into a full-blown feature. Since then development has been slow, but Jay and Seth are finally planning to have their apocalypse now, and Jonah Hill, James Franco, Danny McBride and Craig Robinson are all tagging along.

The full casting confirmation comes via an MTV interview with Rogen, while at TIFF he told Coming Soon that "We're packaging the whole movie right now... and trying to approach the financing from a different way than we normally would to try and assure as much creative control as possible."

That creative control seems key, since we are in the touchy territory of the R-rated comedy. "Offensive" is the word that keeps cropping up, and one potential star has apparenly already got cold feet. "It doesn't look like Daniel Radcliffe is willing to push things as far as we are," Rogen chuckles.

What's the plot? "It's a movie about a bunch of friends who are stuck in a house together as the apocalypse happens outside and they kind of barricade themselves in," Rogen explains. "They think they've kind of survived the worst and then they realize they all really can't stand to be around each other as they're stuck in this house together."

Rogen is planning to co-direct with his writing and producing partner Evan Goldberg, and if all goes to plan, the comedy supergroup should be rolling the cameras in February.