Good For Your Elf

Warcraft movie planned

Everyone seems to be playing World Of Warcraft. The fantasy epic battle game has become something of a phenomenon, so it was only a matter of time before a Hollywood studio took notice and saw dollar signs.

That company is Legendary Pictures, operating as part of Warners, which has teamed up with game producers Blizzard Entertainment to set a film in the Warcraft universe.

Rather than following one of the games in the series – which have been steadily released since 1994, the plot will be set actually in the Warcraft universe, with a new plot featuring the troll, elf, orc and zombie creatures who make it up.

So why now? “We never met anyone that really understood our franchise, that got what we do,” Blizzard operating officer Paul Sams confessed to The Hollywood Reporter. “With Legendary, we found a company that specializes in building a small number of big movies. It's very similar to what we do. Blizzard only makes a small number of games; we focus on making big, meaningful games. It's a very similar mentality."

And Legendary seem to think they’re on to something here: "We were looking for worlds that are rich in mythology and theme, that were branded in some way, and partners who could help in the translation of making something that was going to be seen as standing above and beyond some of the other translations from game to film that have not worked," Legendary chief creative officer Jon Jashni told the trade publication.

Time to hope LOTR hasn’t burned up all the fan love for fantasy epics…