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Edward Norton is The Incredible Hulk

Signed up for rebirth of the franchise

Well, we did not see this one coming. Edward Norton has signed to play The Incredible Hulk in the 'not actually a sequel but more of a prayer that you'll forget the first one, which was actually really good despite what everyone says'. The Incredible Hulk is set for release on June 13, 2008 and will be directed by Louis Letterier (The Transporter)

"Edward Norton is a rare talent," said Marvel Studios Production President of the new signing, "His ability to transform into a particular role makes him the ideal choice to take on the character of Bruce Banner and the Hulk. Edward is perfectly suited to bring one of the most popular and important Marvel icons to the bigscreen in a new and exciting way".

Norton signing on the dotted line actually gives us a good feeling about this movie. We can't imagine he'd sign on simply for the cash, so hopefully this means that the script written by Zak Penn (X-Men 2 and 3) is a goody. Marvel will be very keen for this to hit, since it recently established itself as a production studio and will be looking for this and Iron Man to convince them they've made the right decision. The intent is to make the new film more fun and action packed, where The Hulk was more a familial drama which happened to feature a giant green baby and an odd villainous mushroom cloud. But we still liked it, even if the disappointing $254million worldwide gross means few others did.

So, can Hulk smash this time and deliver a new franchise to fill the hole that will likely be left by Spider-Man.