The Avengers Gets A New, Longer Title
Marvel Avengers Assemble, it seems
Its only two months until release, but The Avengers has just received a title change, at least as far as the UK is concerned. We will now be queuing up on April 26 to see Marvel Avengers Assemble. And theres a new poster to prove the change.
The 11th hour alteration is all to avoid UK audiences confusing the film with either the 1960s TV series of the same name or its less-than-stellar 1998 film adaptation. Presumably the studio has done marketing proving that theres bewilderment out there about it, and certainly for a slightly older generation the name still calls up John Steed and Emma Peel rather than Iron Man, Thor, Hulk and all.
Still, is it us, or does the new film name cry out for extra punctuation? Wouldnt it be awesomer if it were Marvel! Avengers Assemble? After all, thats the reaction theyre hoping for. It also reminds us of this blog we wrote about movie titles a few years back.
In any case, the film still comes out on April 26, is still directed by Joss Whedon and still stars Robert Downey Jr, Chris Evans, Chris Hemsworth, Mark Ruffalo, Jeremy Renner, Scarlett Johansson, Samuel L. Jackson, Clark Gregg and Tom Hiddleston.
Theyre all pretty cool. Were sure they wont mind if we keep referring to it as The Avengers in casual conversation now and again. While the issue of Emp**ire** with our exclusive set-visit coverage has now disappeared from newsagents, you can still get your hands on it in the iTunes store if youre lucky enough to have an iPad.