Alan Partridge: Alpha Papa Norwich Premiere

Paps shots of the papa? All legit, thank you very much

Alan Partridge: Alpha Papa Norwich Premiere

Alan Patridge: Alpha Papa premiered yesterday in the biggest and most glittering venue imaginable: Norwich. Partridge and company were in town to present the big-screen outing for the small-screen legend, and as you'd expect the Roger Moore-style safari suits were much in evidence.

Coogan was joined by the likes of Armando Iannucci, Rob Brydon and Anna Maxwell Martin for the premiere of the film, which sees Partridge caught up in a hostage situation when a fellow North Norfolk Digital DJ (Colm Meaney) takes over the station after he's laid off.

Alan Partridge: Alpha Papa hits cinemas on August 7, and finally addresses burning questions like "Which is the worst monger: fish, iron, rumour or war?"