Even back in the mid-90s, the whole 'Cool Britannia' thing seemed more of a media invention than an actuality.
This rather unfocused documentary suffers from a similar problem. It comes along with a pre-prepared agenda - in music, art, fashion, film and politics, Britain suddenly became a world superpower of popular culture - but doesn't construct an argument of any substance from its messy collection of talking heads and clips.
Theres also a fair bit of revisionism going on, particularly when claiming that this most apathetic period of youth culture actually had a political backbone (aside from New Labour bandwagon-jumping).
Some interviews are entertaining (it's clear who was front of the queue when brains and personality were given out in the Gallagher household); others seem to be included just because the filmmakers felt obliged after recording them (3D from Massive Attack, Ozwald Boateng).