Gigi (Goodwin) spends her life waiting for guys to call. When stalking one after a date, his friend explains that if men dont act interested, theyre not. Meanwhile, Gigis friends have various date experiences that connect up.
Simple as it is, the concept behind He’s Just Not That Into You could have saved a lot of women a lot of time. Whether they need to spend over two hours having the message hammered home is debatable, but the result is moderately entertaining, at least.
Chief reason is the charming performance from Ginnifer Goodwin as Gigi, a likable character for female audiences to identify with. She’s pretty, fun and self-deprecating without being a total wuss — think a size eight Bridget Jones with better poise. As Gigi begins to learn about men from friend-of-a-date Alex (Justin Long), her journey of self-awareness begins. Of course, her self-awareness is enhanced by her growing understanding of male behaviour — this was inspired by an episode of Sex And The City, after all — and no prizes for guessing who’s the key to that.
Elsewhere a set of attractive characters fall in and out of love — and bed — with each other. As Anna, Scarlett Johansson seems to do the most of this, enjoying a dalliance with Ben (Bradley Cooper) — married to a troubled Janine (Jennifer Connelly) — and Conor (Kevin Connolly), who once dated Gigi. (Everyone’s connected, geddit?) Exec producer Drew Barrymore even pops in as a frustrated net dater: “If I want to seem more attractive to the opposite sex, I update my profile,” she bemoans of modern life. The star count doesn’t stop there: Jennifer Aniston and Ben Affleck appear as a convincing couple threatened by differing attitudes to marriage.
Inserted into all this are witty little vignettes in which less famous/skinny actors share their relationship woes to camera. Other comic highlights include Estate Agent Conor attempting to dress to attract the gay market (“Have you told your parents?” quips flatmate Alex when he emerges from his room). This isn’t wall-to-wall laughs, though: much like the John Hughes films it references, it focuses on the sensitive gal’s search for love — often at the cost of comedy. There are nods to male dilemmas: Conor’s crush on Anna, Ben’s reservations about marriage. But by and large, this is a girls’ film, seeking to unite women in the manner of Sex And The City. Only this time, there’s more sex than shopping.
A lively look at relationships, this fitfully funny comedy should keep the girls entertained, even if it isnt as insightful as it thinks it is.