When 18-year-old Delia (Bosneag) wins a shiny new car in a competition, she and her family bundle into it and head to the capital, chasing the chance to appear in an ad. When they get there, though, it's clear they have different ideas of what to do with it.
The impact of Romania's communist past on its consumerist present is exposed in this droll satire, which follows smalltown teen Andreea Bosneag to Bucharest to film a commercial as her prize in a soft-drink promo. But with the director and sponsor squabbling over the concept and parents putting their daughter under pressure, her special day soon becomes an ordeal.
Using gridlocked roads and repetitions to emphasise the country’s lack of direction, Radu Jude lampoons outmoded provincial attitudes, yet it’s Bosneag’s shift from sullen rebel to supreme manipulator that makes it so comically compelling.
Director Radu Jude effectively lampoons Romania's communist past in this droll satire.