Teen tearaway Ash (Floyd) dreams of a career as a DJing star, but his lifestyle and aspirations soon put him at odds with his more traditional family.
Huda Kidulthood helmer Menhaj Huda writes and directs this story of a British Asian teen in London. Ash (James Floyd) is home from uni and dreams of being a DJ. He gets his chance to play at a local club but struggles with dramas involving friends, girls and family members who disapprove of his lifestyle. Newcomer Floyd leads an attractive cast of youngsters backed up by old pros like Art Malik, but his character’s passions aren’t convincing enough to involve. Club and party scenes feel authentic but others stilted: like many low-budget Brit flicks, this could use a brisk script edit and several reshoots. Still, it raises pertinent cultural issues, with the odd burst of Four Lions-style humour amid the soul-searching melodrama.
Huda's film avoids the culture clash laughs of an East Is East to deliver a straight-faced drama that fails to engage.