Kenneth (Deacon) wants to break out from his boring job and stifling lifestyle to realise his dream of becoming a top MC, but his friends and family have other ideas.
Kidulthood actor Adam Deacon makes his co-directing debut in what first appears to be a spoof of the very films that made his name. Billed as “the UK’s first urban comedy”, it stars Deacon as a clueless Londoner and wannabe MC who resorts to small-time dealing to raise cash after losing his job at Laimsbury’s (we kid you not). As his mildly eventful week continues, this becomes less of a parody than a series of skits involving one-dimensional stereotypes. It occasionally amuses but the tone never settles: some actors aim for farce, others play it straight. Look out for turns from Jaime Winstone, Skins’ Ollie Barbieri and Paul Kaye — and Aisleyne from Big Brother.
Patchy urban comedy that misses more targets than it hits.