pete_traynor
Posts: 2881
Joined: 28/11/2006 From: Balboa Towers, Balboa Island, CA
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quote:
ORIGINAL: OPEN YOUR EYES what is it with all this "longer preview" malarkey? Just send out a 2-3 minute Trailer and hey-presto!,sorted. For films which have been shot partially on IMAX cameras I get this approach. Gives people a chance to really get a sense of just how incredible scenes shot like this are, when projected/displayed correctly. From a marketing standpoint, you simply can’t do that footage justice with a standard trailer, or an IMAX digital screen. But if they just slap this in front of all IMAX screenings then I don’t see the point. Fools people into thinking they are getting their money’s worth at IMAX digital screenings and they are not.
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