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Terrible marketing campaigns - 18/10/2012 5:18:54 PM

mclane1

Posts: 350
Joined: 7/2/2009

Watched Mystery Alaska the other day (recommended on unsung gems post)

not at all what i expected given the poster being some ice skate wearing folk supposedly shagging in the snow- was expecting porky's on ice! when in fact was quite a sweet drama about small town folk, like northern exposure.

is this why it tanked?

Supernova- the trailer is accompanied by 'mama told me not to come' and makes out its a rollicking space adventure. turns out its serious and quite scary (an unsung gem?)

heres the trailer... click here: supernova trailer link
"if you cant stand the heat, get out of the universe" classic

is this why it tanked?

any other examples of when marketing dept get it really wrong, posters, trailers, merchandise?? and the result is a big flop?

< Message edited by mclane1 -- 18/10/2012 5:31:58 PM >

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RE: Terrible marketing campaigns - 18/10/2012 5:32:22 PM

Deviation

Posts: 26908
Joined: 2/6/2006
From: Enemies of Film HQ

quote:

ORIGINAL: mclane1

any other examples of when marketing dept get it really wrong, posters, trailers, merchandise?? and the result is a big flop?

Dredd and John Carter. Count Hugo with that.

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quote:

ORIGINAL: Dpp1978
There are certainly times where calling a person a cunt is not only reasonable, it is a gross understatement.

quote:

ORIGINAL: elab49
I really wish I could go down to see Privates

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RE: Terrible marketing campaigns - 18/10/2012 6:15:06 PM

DONOVAN KURTWOOD

Posts: 7669
Joined: 6/10/2005
From: PLANET G

Definitely John Carter as Devi has already stated. Worse marketing campaign for a mega budget movie in the longest time. Absolutely awful, no wonder it bombed. Although i think the movie is great!

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RE: Terrible marketing campaigns - 18/10/2012 6:15:35 PM

jackcarter

Posts: 1711
Joined: 12/1/2006

i dont think Superman Returns had that great a marketing campaign? (aside from the JW score teaser)

< Message edited by jackcarter -- 18/10/2012 6:16:59 PM >

(in reply to Deviation)

Post #: 4

RE: Terrible marketing campaigns - 18/10/2012 6:29:37 PM

Deviation

Posts: 26908
Joined: 2/6/2006
From: Enemies of Film HQ

That didn't exactly bomb though, disappoint yes, but not bomb ala Battleship or Dredd.

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quote:

ORIGINAL: Dpp1978
There are certainly times where calling a person a cunt is not only reasonable, it is a gross understatement.

quote:

ORIGINAL: elab49
I really wish I could go down to see Privates

(in reply to jackcarter)

Post #: 5

RE: Terrible marketing campaigns - 18/10/2012 6:38:52 PM

DONOVAN KURTWOOD

Posts: 7669
Joined: 6/10/2005
From: PLANET G

quote:

ORIGINAL: Deviation

That didn't exactly bomb though, disappoint yes, but not bomb ala Battleship or Dredd.

To be fair Battleship did very well internationally.

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RE: Terrible marketing campaigns - 18/10/2012 8:57:37 PM

Deviation

Posts: 26908
Joined: 2/6/2006
From: Enemies of Film HQ

quote:

ORIGINAL: DONOVAN KURTWOOD

quote:

ORIGINAL: Deviation

That didn't exactly bomb though, disappoint yes, but not bomb ala Battleship or Dredd.

To be fair Battleship did very well internationally.

It did decently but it still bombed horrifically in the States, there's also the marketing budget which I doubt it reached with its 300 million revenue. It's pretty much a bomb ala John Carter.

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quote:

ORIGINAL: Dpp1978
There are certainly times where calling a person a cunt is not only reasonable, it is a gross understatement.

quote:

ORIGINAL: elab49
I really wish I could go down to see Privates

(in reply to DONOVAN KURTWOOD)

Post #: 7

RE: Terrible marketing campaigns - 19/10/2012 8:17:45 AM

DONOVAN KURTWOOD

Posts: 7669
Joined: 6/10/2005
From: PLANET G

But both are so awesome!

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RE: Terrible marketing campaigns - 19/10/2012 10:37:21 AM

Vitamin F

Posts: 558
Joined: 6/10/2005
From: Norn Ireland, so it is

Monsters - the greatest mis-sell via trailer in years. Great film though.

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RE: Terrible marketing campaigns - 19/10/2012 11:07:59 AM

BudBaxter

Posts: 591
Joined: 31/1/2008

I'm still convinced Poseidon tanked in the US because the name of the film was upside-down on the poster.

(in reply to Vitamin F)

Post #: 10

RE: Terrible marketing campaigns - 19/10/2012 1:04:25 PM

jcthefirst

Posts: 4076
Joined: 6/10/2005
From: Bangor

quote:

ORIGINAL: Vitamin F

Monsters - the greatest mis-sell via trailer in years. Great film though.

And the Amazon customer reviews prove it.

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Post #: 11

RE: Terrible marketing campaigns - 19/10/2012 1:30:23 PM

grucl

Posts: 2433
Joined: 11/2/2008

quote:

ORIGINAL: mclane1

Supernova- the trailer is accompanied by 'mama told me not to come' and makes out its a rollicking space adventure. turns out its serious and quite scary (an unsung gem?)

It would have been even better with the alternate ending left in the film.

(in reply to mclane1)

Post #: 12