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Issue 282 - 25/9/2012 10:48:30 AM   
bereski


Posts: 292
Joined: 11/7/2007
From: Torun
a.k.a the very last issue of 2012.

Oscars predictions
2013 Preview with Man of Steel on cover with
Les Miserables, Hitchcock and Lincoln

and above-average number of pages please.

< Message edited by bereski -- 25/9/2012 10:49:10 AM >
Post #: 1
RE: Issue 282 - 25/9/2012 1:19:35 PM   
xzynomorpher

 

Posts: 361
Joined: 22/11/2009
Unfortunately, it has been confirmed on page 122 of 281 that it will be The Hobbit again. though with what they claim will be "the most spectacular cover of all time".

A pop-up, presumably.

(in reply to bereski)
Post #: 2
RE: Issue 282 - 25/9/2012 8:06:39 PM   
FilmFan123

 

Posts: 54
Joined: 19/7/2011
The Oscar stuff comes the month after anyway, usually with one of the biggest films from next summer (probably iron man 3) on the cover

(in reply to xzynomorpher)
Post #: 3
RE: Issue 282 - 28/9/2012 11:08:34 PM   
jackcarter


Posts: 1863
Joined: 12/1/2006
bond

(in reply to FilmFan123)
Post #: 4
RE: Issue 282 - 4/10/2012 3:43:41 PM   
Theodore_Donald_Kera

 

Posts: 1
Joined: 4/10/2012
I've been informed by a lady in the know () that they will be having a video cover showing little clips of the Hobbit.

Something like this:
http://www.youtube.com/watch?v=fgJ6DA50thw

http://www.youtube.com/watch?feature=player_embedded&v=_3pI8F7ShSQ#!

http://www.youtube.com/watch?v=STo-NMozt4U&feature=endscreen&NR=1


(in reply to jackcarter)
Post #: 5
RE: Issue 282 - 4/10/2012 8:59:18 PM   
xzynomorpher

 

Posts: 361
Joined: 22/11/2009
HOLY SH*T!

(in reply to Theodore_Donald_Kera)
Post #: 6
RE: Issue 282 - 17/10/2012 11:21:27 AM   
Ti


Posts: 465
Joined: 30/9/2005
From: The Home of the Land
Nah, it'll come with the door to Bag End instead of a front cover.

_____________________________

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(in reply to xzynomorpher)
Post #: 7
RE: Issue 282 - 17/10/2012 6:48:01 PM   
bereski


Posts: 292
Joined: 11/7/2007
From: Torun
Bag End Doors Cover? Maybe they didn't let them in :)

(in reply to Ti)
Post #: 8
RE: Issue 282 - 22/10/2012 11:35:14 AM   
FilmFan123

 

Posts: 54
Joined: 19/7/2011
Embargo again? This is getting boring fast

(in reply to bereski)
Post #: 9
RE: Issue 282 - 22/10/2012 1:05:50 PM   
Carne

 

Posts: 23
Joined: 23/5/2011
What does embargo mean for the magazine?

That it won't arrive early for some subscribers?

(in reply to FilmFan123)
Post #: 10
RE: Issue 282 - 23/10/2012 12:21:03 PM   
Robsingh


Posts: 80
Joined: 18/12/2007

quote:

ORIGINAL: Carne

What does embargo mean for the magazine?

That it won't arrive early for some subscribers?



Yes an embargo means that we cannot mail the magazine out early.

We would usually mail the magazine on the Friday before the onsale date, which would mean that the majority of the copies will reach subscribers 3 or 4 days early.

In some issues we have exclusive content which the studios have granted us from the onsale date, sometimes someone else has exclusivity on a story/image until our on sale date, if the copies get out early we get in to trouble with the studios, which makes it more difficult for us to secure future exclusive content.

The copies were mailed yesterday, and we have been told by our Royal Mail rep that 90% of people will get thier copies on the on sale date (Thurs 25th).

We've made an exclusive subscriber cover, plus a little extra collectable piece for subscrbers, so should be worth the wait



_____________________________

Rob Singh
Empire Direct Marketing Manager

If you have a problem with your subscription call -
01858 438806 or email bauer@subscription.co.uk

(in reply to Carne)
Post #: 11
RE: Issue 282 - 23/10/2012 2:58:18 PM   
bereski


Posts: 292
Joined: 11/7/2007
From: Torun
http://www.empireonline.com/hobbit/

(in reply to Robsingh)
Post #: 12
RE: Issue 282 - 23/10/2012 4:38:54 PM   
luccewada


Posts: 147
Joined: 31/8/2008
From: Ireland
It says on the Empire homepage right now that there will be 'covers'. Is this whole spectacle about a choice of covers? I hope its more, but not that video screen thing, that's stupid (and probably expensive).

_____________________________

"Why is there a crop duster dusting where there ain't no crops?"
Read my film reviews at http://buzzhub.tk or follow me @mr_lucien

(in reply to bereski)
Post #: 13
RE: Issue 282 - 24/10/2012 12:15:14 PM   
BudBaxter

 

Posts: 675
Joined: 31/1/2008
I see the price has gone up to £4.99.

Hope that's just for this 'special' issue....

(in reply to luccewada)
Post #: 14
RE: Issue 282 - 24/10/2012 1:46:19 PM   
Helen OHara

 

Posts: 3543
Joined: 15/9/2005
From Mark Dinning:

"Please rest assured that the price increase to £4.99 is for this month only. We wanted to do something really special and collectable to celebrate the release of the Hobbit. However, as with most things really special and collectable, this meant putting the price up on this milestone edition. We think the results are more than worth this one-off increase and hope you do too. We can assure you that Empire will be back to its usual £3.99 from the next issue."

_____________________________

"I never understood drinking. It isn't good for your looks, and it cuts down on what you are. I never wanted to cut down on what I am." - Mae West

"Movies are forever, and sex doesn't last" - Mae West.

(in reply to BudBaxter)
Post #: 15
RE: Issue 282 - 24/10/2012 5:25:20 PM   
Carne

 

Posts: 23
Joined: 23/5/2011
Ugh, kicking myself for not renewing my subscription.

Stores around here don't sell Empire for whatever reasons :(

(in reply to Helen OHara)
Post #: 16
RE: Issue 282 - 24/10/2012 8:43:19 PM   
xzynomorpher

 

Posts: 361
Joined: 22/11/2009
A hologram?





That's it...?

(in reply to Carne)
Post #: 17
RE: Issue 282 - 25/10/2012 10:07:16 AM   
Robsingh


Posts: 80
Joined: 18/12/2007

quote:

ORIGINAL: Carne

Ugh, kicking myself for not renewing my subscription.

Stores around here don't sell Empire for whatever reasons :(


A little later today you will be able to purchase the issue online or subscribe and get this issue as an extra free copy - just waiting for the chaps behind the scenes at our subscription company to get it live

_____________________________

Rob Singh
Empire Direct Marketing Manager

If you have a problem with your subscription call -
01858 438806 or email bauer@subscription.co.uk

(in reply to Carne)
Post #: 18
RE: Issue 282 - 25/10/2012 1:14:38 PM   
Wetherby

 

Posts: 8
Joined: 5/11/2010
£5 for a bloody catalogue.
Oh for a magazine which caters for the demographic between Empire/ Total Film and Sight and Sound.

(in reply to Robsingh)
Post #: 19
RE: Issue 282 - 25/10/2012 1:26:02 PM   
Helen OHara

 

Posts: 3543
Joined: 15/9/2005
You seem to be suffering some confusion on the defintion of a catalogue, but I do hope your day gets better, since you currently seem rather grumpy.

_____________________________

"I never understood drinking. It isn't good for your looks, and it cuts down on what you are. I never wanted to cut down on what I am." - Mae West

"Movies are forever, and sex doesn't last" - Mae West.

(in reply to Wetherby)
Post #: 20
RE: Issue 282 - 25/10/2012 1:44:25 PM   
Professor Moriarty

 

Posts: 10425
Joined: 6/10/2005
From: the waters of Casablanca
It is probably just the cynic in me. But I can't help but think that while anyone in the side of producing the content of the magazine may be behind the idea of making something special and accepting of the increase in price to deliver something better to their readership, there will be a bean counter who will look at how many issues sold at the increased price and therefore what the effect on sales and revenue would be for a higher price in the future.

I think that's just how business works. And I'm not an expert on the publishing industry, but my understanding is that advertising revenue is more difficult to get, so something has to fund the non-charity work of producing Empire. I'm too old to remember these things, but I think the Hulk cover was the last hologram, cant' recall that had a 20% price increase for it.

EDIT: Should have mentioned that I'm not grumpy. I still find Empire of value and look forward to reading this month's copy.

< Message edited by Professor Moriarty -- 25/10/2012 1:45:25 PM >

(in reply to Helen OHara)
Post #: 21
RE: Issue 282 - 25/10/2012 4:00:23 PM   
FilmFan123

 

Posts: 54
Joined: 19/7/2011
just wanted to say thanks for the issue, it was a great read, particularly after last month's Arnie issue, which I wasn't a fan of.
and 194 pages!

(in reply to Professor Moriarty)
Post #: 22
RE: Issue 282 - 25/10/2012 4:01:31 PM   
Nicola1001


Posts: 12312
Joined: 6/8/2006
Really liked the covers, I chose the Gollum one. I wasn't too pleased that the magazine was dearer this month though. That makes me sound a grumpy tight arse, but I thought what a cheek charging a £1 more for the cover.  

(in reply to Professor Moriarty)
Post #: 23
RE: Issue 282 - 25/10/2012 4:17:24 PM   
Mark

 

Posts: 1
Joined: 30/9/2005
From: Surrey, England
Hoping that my issue will be there when I get home...

Is there a 6th cover to rule them all for subscribers or will we get a random one of the 5? There is an interesting picture floating around of a cover with Bilbo on the front with a Gold Empire... (here's hoping that is the subscriber cover...)

(in reply to Nicola1001)
Post #: 24
RE: Issue 282 - 25/10/2012 4:32:03 PM   
adambatman82

 

Posts: 11156
Joined: 15/12/2005

quote:

ORIGINAL: Nicola1001

Really liked the covers, I chose the Gollum one. I wasn't too pleased that the magazine was dearer this month though. That†makes me sound a grumpy tight arse, but I thought what a cheek charging a £1 more for the cover.††


Yep, I too am worried about being accused of being grumpy, which I can assure you I'm really not, but I'm intrigued as to why this costs so much more (20% is quite the jump).

(in reply to Nicola1001)
Post #: 25
RE: Issue 282 - 25/10/2012 4:37:13 PM   
Professor Moriarty

 

Posts: 10425
Joined: 6/10/2005
From: the waters of Casablanca

quote:

ORIGINAL: adambatman82


quote:

ORIGINAL: Nicola1001

Really liked the covers, I chose the Gollum one. I wasn't too pleased that the magazine was dearer this month though. That†makes me sound a grumpy tight arse, but I thought what a cheek charging a £1 more for the cover.††


Yep, I too am worried about being accused of being grumpy, which I can assure you I'm really not, but I'm intrigued as to why this costs so much more (20% is quite the jump).


Not to make you more grumpy, but £3.99 to £4.99 would be a 25% increase. For a spangly cover and the skeptic could argue if they can produce 5 spangly covers, can't they also produce 1 non-spangly one, sell it for the normal price and let the consumer decide. I remember when I were a lad publishers used to throw in a flash cover or freebie to bring back readers / encourage new readers

Still I promised not to be a cynic or sound grumpy

(in reply to adambatman82)
Post #: 26
RE: Issue 282 - 25/10/2012 6:23:42 PM   
Helen OHara

 

Posts: 3543
Joined: 15/9/2005
Hi all,

These covers - as Mark mentions in his editor's letter inside - cost about half a million quid, so the price increase only defrays that cost somewhat; it does NOT cover it. We just thought it was worth doing, and consumers still have a choice: buy it or choose to skip a month until it goes back to normal. Subscribers do get a sixth cover, as well as a lenticular cover (loose) separately so they don't miss the fun. Obviously the iPad readers get the normal price.

And Moriarty, I remember that sort of cover option thing too. That was back in the days when there was more money in publishing, I suspect. It would also be (even more of) a distribution nightmare, so would further increase costs - which wasn't really an option.

Raising the price, even for one issue, is not something we do lightly or without ruling out all other options. But these are so shiny and pretty!

_____________________________

"I never understood drinking. It isn't good for your looks, and it cuts down on what you are. I never wanted to cut down on what I am." - Mae West

"Movies are forever, and sex doesn't last" - Mae West.

(in reply to Professor Moriarty)
Post #: 27
RE: Issue 282 - 25/10/2012 6:25:20 PM   
i_nesbot


Posts: 8
Joined: 25/10/2012
it's reassuring to see i wasn't the only disgruntled party

_____________________________

100% Recycled Awesome

(in reply to Helen OHara)
Post #: 28
RE: Issue 282 - 25/10/2012 7:05:00 PM   
Professor Moriarty

 

Posts: 10425
Joined: 6/10/2005
From: the waters of Casablanca
quote:

ORIGINAL: Helen OHara

Hi all,

These covers - as Mark mentions in his editor's letter inside - cost about half a million quid, so the price increase only defrays that cost somewhat; it does NOT cover it. We just thought it was worth doing, and consumers still have a choice: buy it or choose to skip a month until it goes back to normal. Subscribers do get a sixth cover, as well as a lenticular cover (loose) separately so they don't miss the fun. Obviously the iPad readers get the normal price.

And Moriarty, I remember that sort of cover option thing too. That was back in the days when there was more money in publishing, I suspect. It would also be (even more of) a distribution nightmare, so would further increase costs - which wasn't really an option.

Raising the price, even for one issue, is not something we do lightly or without ruling out all other options. But these are so shiny and pretty!


I should recluse myself from this on several counts; the main ones being that I've not read Mark's forward or any other part of the magazine, I'm a subscriber and I get the iPad edition. So I'm not affected by the cover or the price. I just find the marketing interesting.

I can't deny that all the different covers on the shelf draw your eye from the competition. And marketing 101 (and Minority Report) says that moving images catch the eye. I'd expect the majority of current readers pick it up, go to the till and only then find out when they are mentally 90% committed to buy that the price is higher. And new readers attracted by the cover know no better about historic pricing.

A word of caution that a consumer has the choice to skip. I did that a while ago, but with the monthly habit broken I then missed about 6 issues. So it's advice, but if my own experience is representative of others it could reduce the readership.

Right, off to get the full value of my animated cover, still great value, beautiful to look at, easy to read, lack of adverts iPad copy.

< Message edited by Professor Moriarty -- 25/10/2012 7:06:51 PM >

(in reply to Helen OHara)
Post #: 29
RE: Issue 282 - 25/10/2012 8:43:24 PM   
bronco75

 

Posts: 1
Joined: 25/12/2009
just got my hobbit issue, silly question probably, but to get the other lenticular pics will i have to buy more mags or are they available elsewhere???

(in reply to bereski)
Post #: 30
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