Rgirvan44
Posts: 18898
Joined: 10/3/2006 From: Punishment Park
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ORIGINAL: Lazarus munkey I think Marvel will need to expand into other genres to survive as a stand-alone studio. Their properties alone will not remain popular to the movie-going public indefinitely and maybe the whole superhero genre is one major tank from collapse or, at least, significant downsizing. I don't know, I might have agreed with this notion 12 months ago, but off of the back of The Avengers and The Dark Knight Rises I don't think the genre has ever been in a better shape. There've been tons of flops over the last few years - Green Lantern, Jonah Hex, Ghost Rider 2 etc, but it doesn't seem to have effected the successful ones. It's a good point, plus Marvel have so many different properties they can easily diversify into different genres, be it sci-fi, western, war or whatever. Just because it's a comic book doesn't mean it's all the same genre. However whether they'll want it to all work in the same universe is another matter... For example, they could make Iron Fist into more of a martials art movie than a superhero movie. If they wanted to... But we are starting to see it creep in, ever so slightly. Yes the Avengers made a lot of money but consider these points; a) Dark Knight Rises likely made LESS money than The Dark Knight, (adjusted for inflation). You would expect such a huge sequel to get a boost. It still did amazing business, but no one expected it to run third in the years box office. b) The Spiderman reboot. Yes it did good business, enough to gather a sequel. But it didn't hit the heights of the earlier films. c) I know it is getting a sequel, but X Men: First Class made less than the first X-Men film in 2000. Now these are still huge, huge franchises, but it feels like we are on the crest of the wave before it hits the ground again. The Dark Knight Rises finished second in the years box office, not third. Which I think most people expected considering this was the year The Avengers happened. Both Spider-Man reboot and X-Men: First Class had the added difficulty of following disappointing movies... pretty sure the sequels will do better (well, maybe not the X-Men one if The Wolverine is shit). Skyfall overtook it to become the second biggest film of 2012.
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It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known.
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