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Empire and advertising. - 2/6/2012 7:51:17 AM   
Dirk Miggler


Posts: 1106
Joined: 14/1/2009
Been reading my Empire mag, great issue by the way, loved the spread on DKR but I couldn't help but be struck by the volume of advertising going on in this issue. I think 7 out of the first 9 pages were devoted to advertising, can't say I've noticed it before but are any readers starting to feel short changed ?
Post #: 1
RE: Empire and advertising. - 2/6/2012 11:12:28 AM   
adambatman82

 

Posts: 11156
Joined: 15/12/2005
I moved over to the iPad edition three months back, and actually quite miss the adverts!

(in reply to Dirk Miggler)
Post #: 2
RE: Empire and advertising. - 2/6/2012 3:26:40 PM   
Cool Breeze


Posts: 2351
Joined: 9/11/2011
From: The Internet

quote:

ORIGINAL: Dirk Miggler

Been reading my Empire mag, great issue by the way, loved the spread on DKR but I couldn't help but be struck by the volume of advertising going on in this issue. I think 7 out of the first 9 pages were devoted to advertising, can't say I've noticed it before but are any readers starting to feel short changed ?



It is a bit excessive at times but i guess without the advertising there would be no magazine really.The DKR article is excellent however.Job well done Empire!

_____________________________

'' Iv played Oskar Schindler, Michael Collins, Rob Roy Mcgregor, even ZEUS for gods sake! No one is going to believe me to be a green grocer! ''

(in reply to Dirk Miggler)
Post #: 3
RE: Empire and advertising. - 2/6/2012 4:49:52 PM   
Dirk Miggler


Posts: 1106
Joined: 14/1/2009
Yeah I get its a necessary evil and without it we probably wouldn't get great articles like that one.

They probably just needed to spread it out a bit better then I don't think I would have noticed.

(in reply to Cool Breeze)
Post #: 4
RE: Empire and advertising. - 2/6/2012 5:45:49 PM   
Spaldron


Posts: 10485
Joined: 6/10/2006
From: Chair
Tbh its not half as bad as it used to be. And at least some of the ads are film related (like the Jameson ones) so they don't really bother me. If there weren't ads the mag would cost about a tenner.

_____________________________

And I heard a voice in the midst of the four beasts
And I looked and behold, a pale horse
And his name that sat on him was Death
And Hell followed with him.

(in reply to Dirk Miggler)
Post #: 5
RE: Empire and advertising. - 18/6/2012 9:26:31 AM   
Helen OHara

 

Posts: 3565
Joined: 15/9/2005
Advertising pages actually pay for more editorial pages. When we get a bumper crop of ads in an issue, we are actually able to add more content as well - we get to "up-page" and write extended features and reviews. So if you see "excessive" advertising, it means you're also getting excessive content.

_____________________________

"I never understood drinking. It isn't good for your looks, and it cuts down on what you are. I never wanted to cut down on what I am." - Mae West

"Movies are forever, and sex doesn't last" - Mae West.
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RE: Empire and advertising. - 20/6/2012 9:06:53 PM   
samhuds24


Posts: 81
Joined: 26/1/2009
To be fair to Empire, there are a lot of magazines out there that have adverts on virtually every other page. Plus it's better to have a lot at the start of the issue so you can have whole features later in the issue without any interruptions. I actually quite like the ads as a lot of them are film-related, as has already been mentioned.

(in reply to Helen OHara)
Post #: 7
RE: Empire and advertising. - 15/7/2012 2:02:40 PM   
Pritesh3k


Posts: 34
Joined: 2/10/2005
I like the ads...some are usually posters for upcoming movies that I've forgotten about...others are linked into films that are out at the moment (I remember seeing an ad for Casio WaveCeptor watches when Bourne Ultimatum came out)...it's cool with me =)

(in reply to Dirk Miggler)
Post #: 8
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