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Diageo vs BrewDog - 10/5/2012 10:43:53 AM   
Rebenectomy


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I follow BrewDog's blog and while I admit that they often get a kick out of picking fights with more established companies and groups (the likes of CAMERA for one), I think they are completely justified in their recent gripe with Diageo:

http://www.brewdog.com/blog-article/diageo-v-brewdog

Apparently BrewDog were on course to win an award at the 2012 BII Scotland Annual Awards for best bar operator, something agreed on by the judging panel, with Brew Dog's name even engraved on the award. However on the night of the awards Diageo (the events sponsors) apparently threatened to withdraw sponsorship from future events if BrewDog were given the award. The organisers initially caved, but the 'back up' winners refused to accept the award given that it had someone else's name on it, and next day apologies were issued to BrewDog.

< Message edited by Rebenectomy -- 10/5/2012 10:47:58 AM >


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RE: Diageo vs BrewDog - 10/5/2012 11:07:17 AM   
Chief Wiggum


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I saw this yesterday, and whilst I don't dispute that what happened, happened I've only seen the one side of the argument, and a brief twitter apology from Diageo - I'm interested as to why Diageo's representative didn't want Brewdog to win.

I mean lets face it the award was for "Bar Operator of the Year" so it's not something that Diageo would be competing for, is it?

it just doesn't seem like all the story is there

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RE: Diageo vs BrewDog - 10/5/2012 11:12:58 AM   
Rebenectomy


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True Chief, it is only BrewDog's side, and I do think they revel in this kind of underdog publicity, still it's a pretty poor show from Diageo (who I have huge issues with as a company, I'll admit that) and it begs the question what's behind this rather petty act?

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RE: Diageo vs BrewDog - 10/5/2012 11:21:03 AM   
sharkboy


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From: Belfast
Yeah, but regardless of the fact that it's one-sided, it is a pretty poor show from Diageo (shouldn't really be surprising considering their past behaviour, the tax-dodging, small-firm-bullying bastards!).  Though it does scream "rogue operative" rather than corporate policy on this occasion - I couldn't see the CEO giving the slightest of fucks about who won Bar Operator of the Year!

I keep promising myself that one day I'll treat myself to some of BrewDog's potions, though I would find it extremely difficult to justify spending £40 on a single bottle of their 41% Sink The Bismark beer!  Some of those Japanese guest beers look bloody lovely though...

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RE: Diageo vs BrewDog - 10/5/2012 11:40:17 AM   
sanchia


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quote:

ORIGINAL: sharkboy

I keep promising myself that one day I'll treat myself to some of BrewDog's potions, though I would find it extremely difficult to justify spending £40 on a single bottle of their 41% Sink The Bismark beer!  Some of those Japanese guest beers look bloody lovely though...


I had the privilege of trying a sip of that when a friend purchased a bottle. It was awful stuff. Nigh on undrinkable. That said I understand their more standard beers are quite pleasant.

I get the impression there is more behind this than meets the eye. An incredibly stupid action by Diageo though.

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RE: Diageo vs BrewDog - 10/5/2012 11:45:40 AM   
hubu_phonk


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As a bar manager in Belfast, i have little love for Diagio. A bunch of Price Hiking fuckers and they have a real stranglehold on the bars they supply. My bar is unable to go free house, but i remember asking the rep if i could get one guest ale in on draft. Explained the guest ale principle i wanted to do. I was politely told to go fuck myself really, even after i put on my sad face.

I remember that they just sent a tech in to 'fix' our keg taps without informing us. what they had done was alter them so they cannot be tapped to another keg than Diagio's. It's a sneaky, desperate move as they know fully that folks just can't afford their prices. It's killing any form of progress for some bars. Also their promotions are a fucking joke, not well thought out at all. the place is run by jokers TBH. I can't even be arsed to speak to the smug, pushy rep who comes in to pester me once a week.

I love ale, and the best i can do is get guest ales in bottles. There is a growing crowd for the ale side of things ( which is why i lament that Smithwicks is so popular, another Diagio product, as it's fucking pish)

And Sharkboy, i currently have a guest 'fight' range on in the bar i work. it's the Wiliam Brothers V Brewdog. The angle was Post modernism v's Tradition. It's going well for both brewerys, the WB's Gosseberry ale being a rank ousider has gone so well, but the darker (my personal favs's) ales are only for the small majority Next i will be doing a beautiful 6-7 bottle strong Samuel Smith's range. This excites me, and others too. It's just a shame that Diagio have some sort of problem with anything that's not provided by them.Cunts

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RE: Diageo vs BrewDog - 10/5/2012 11:49:20 AM   
sharkboy


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I read on their site that Diageo's name comes from the Latin "dia" for day and the Greek "geo" for earth, which they interpret as someone uses their product every day worldwide.  Me, I prefer a more literal translation of "one day, the world" in an evil megalomaniac kind of style   Their business style does seem to border on cuntish on far too many occasions - they even bullied a centuries-old Scottish distillery into changing the long-established name of their top malt because they thought it was too close to their own brandname.

quote:

ORIGINAL: hubu_phonk

And Sharkboy, i currently have a guest 'fight' range on in the bar i work. it's the Wiliam Brothers V Brewdog. The angle was Post modernism v's Tradition. It's going well for both brewerys, the WB's Gosseberry ale being a rank ousider has gone so well, but the darker (my personal favs's) ales are only for the small majority Next i will be doing a beautiful 6-7 bottle strong Samuel Smith's range. This excites me, and others too. It's just a shame that Diagio have some sort of problem with anything that's not provided by them.Cunts


Hmm...thats a certain bar on the Ormeau Road, right?  Might just have to call over and check it out...  If you ever get any of those Hitachino Nest Beers that Brewdog are currently guesting on their site, I'll definitely be there - they look lovely!

< Message edited by sharkboy -- 10/5/2012 11:53:08 AM >


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RE: Diageo vs BrewDog - 10/5/2012 12:17:07 PM   
hubu_phonk


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quote:

ORIGINAL: sharkboy

Hmm...thats a certain bar on the Ormeau Road, right?  Might just have to call over and check it out...  If you ever get any of those Hitachino Nest Beers that Brewdog are currently guesting on their site, I'll definitely be there - they look lovely!


Oh yes it is i've been trying to get hold of Hitachino Nest Beers for sometime now. But alas no one can get it, yet but i am very persistent with certain reps, so fingers crossed.

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RE: Diageo vs BrewDog - 10/5/2012 1:08:12 PM   
boaby

 

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Yas mins, Brewdog mins!

Been a whiley since they got in the news. They're affa good at the publicity stuff.

Used to get my mitts on some of the bottles that were wrongly or badly labelled from the factory. Bit of a lottery, some fine, some bowfin'.

My auntie used to be a bean counter for Diageo. No freebies though. Boooooo. Down with Diageo.

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RE: Diageo vs BrewDog - 10/5/2012 3:44:54 PM   
Spaldron


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I got fucking arseholed at the BrewDog pub a few months ago, that stuff is seriously strong. Had a glass of Sink the Bismark and that was my night over with. I realised after that that my stomach cant handle Ale as I spent most of the rest of the night on the throne.

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RE: Diageo vs BrewDog - 10/5/2012 3:47:33 PM   
sharkboy


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From: Belfast
quote:

ORIGINAL: Spaldron

Had a glass of Sink the Bismark and that was my night over with. I realised after that that my stomach cant handle Ale as I spent most of the rest of the night on the throne.


Not surprised, that stuff's 41% proof - that's like sinking a half pint of vodka

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RE: Diageo vs BrewDog - 10/5/2012 3:49:12 PM   
Chief


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From: The Kingdom, Scotland
Never had anything by BrewDog but since reading this I've been on their website and pre-ordered a mixed case.

Job done with the publicity stunt guys.

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RE: Diageo vs BrewDog - 10/5/2012 4:25:21 PM   
Spaldron


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Joined: 6/10/2006
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quote:

ORIGINAL: Chief

Never had anything by BrewDog but since reading this I've been on their website and pre-ordered a mixed case.

Job done with the publicity stunt guys.


The Punk IPA is the business.

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RE: Diageo vs BrewDog - 10/5/2012 4:37:36 PM   
Chief


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From: The Kingdom, Scotland
Hope so. They're out of stock just now but I should get an email when it's back in. Where is the brewery? If it's nearby I'd go and pick it up.

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RE: Diageo vs BrewDog - 10/5/2012 4:37:41 PM   
Spaldron


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http://newsthump.com/2012/05/10/diageo-to-actively-prevent-you-having-fun-unless-youre-drinking-their-alcohol/



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RE: Diageo vs BrewDog - 10/5/2012 4:46:34 PM   
Chief


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From: The Kingdom, Scotland
My bro-in-law works for Diagio. They get an allowance on top of their wages every six months to spend on booze in the shop, I'd work for them.

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RE: Diageo vs BrewDog - 10/5/2012 5:38:55 PM   
Rebenectomy


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I applied for a job at BrewDog a few months back. Didn't get it, but they sent me a box of twelve ales for my trouble.

Best rejection letter ever.

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RE: Diageo vs BrewDog - 10/5/2012 5:47:33 PM   
Woger


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I was going to voice my support for the micro brewery but then I saw they looked like hipsters.
But seriosuly from what I hear it's supposed to be very hard in ireland also to get beers other than Diageo products into a bar. It's a pity as there's probably some great stuff outt here not getting into the publics gullet.


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RE: Diageo vs BrewDog - 10/5/2012 6:28:49 PM   
BigKovacs


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I'm not a fan of either company so they can both go fuck themselves.

Seriously, Dieago bully my favourite malts and whilst Brewdog make some funny beers they're just a bit Nathan Barley for me.

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RE: Diageo vs BrewDog - 10/5/2012 9:09:09 PM   
Hood_Man


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quote:

ORIGINAL: Rebenectomy

I applied for a job at BrewDog a few months back. Didn't get it, but they sent me a box of twelve ales for my trouble.

Best rejection letter ever.

That. Is. Awesome.

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RE: Diageo vs BrewDog - 11/5/2012 1:58:26 AM   
NinjaShortbread212


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From: Edinburger, Scottyland
quote:

ORIGINAL: Spaldron

I got fucking arseholed at the BrewDog pub a few months ago, that stuff is seriously strong. Had a glass of Sink the Bismark and that was my night over with. I realised after that that my stomach cant handle Ale as I spent most of the rest of the night on the throne.



Gawd, you were unbelievable that night. I'm never taking you there again.



*They refused to serve him at the bar after about 2 drinks!


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RE: Diageo vs BrewDog - 11/5/2012 2:23:52 AM   
Hood_Man


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I think they're the company that produced Tokyo a few years ago? It tasted awful.

I'd still be tempted to try Sink The Bismarck though, but I'd have to go halves with a mate I think.

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RE: Diageo vs BrewDog - 11/5/2012 3:01:26 AM   
hubu_phonk


Posts: 1051
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quote:

ORIGINAL: BigKovacs

I'm not a fan of either company so they can both go fuck themselves.

Seriously, Dieago bully my favourite malts and whilst Brewdog make some funny beers they're just a bit Nathan Barley for me.


I disagree here. They do seem very 'in' and trendy, but they have the taste to back it up. Very good beers and so far I’ve not been disappointed by the taste. I would say though, that when i see the look of the bars it does seem try hard and all that post modern punk aesthetic, but fuck me the beers great

< Message edited by hubu_phonk -- 11/5/2012 12:34:25 PM >


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RE: Diageo vs BrewDog - 11/5/2012 10:13:32 AM   
UTB


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I think for once Brewdog deserve the attention. They've got some nice beers, some terrible beers and some questionable marketing ethics, but really this isn't just about them, this highlights the general consensus towards micro breweries from the big nobs who are so terrified of the market changing they'll do things like this.

Like the Brewdog blog today says, Diageo only apologised this time because they were caught. Brewdog will be revelling in the attention though. They couldn't buy this sort of publicity.


Anyways, Flying Dog > Brewdog.

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RE: Diageo vs BrewDog - 11/5/2012 10:23:27 AM   
horribleives

 

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They've just opened one in Newcastle but I haven't been in yet and their website is annoyingly vague about what some of these beers actually taste like (or more pertinently - cost). So do they do any other ridiculously strong stuff that doesn't cost the same price as a pair of trainers?

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RE: Diageo vs BrewDog - 11/5/2012 12:41:42 PM   
hubu_phonk


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^ they do have a couple that are 9% +. Only 33cl bottles but they're not an arm and a leg. I have no problem shelling out for an expensive (ish) ale, if it's tasty, dark and strong. I love the fact they go out and try different and sometimes strange, inventive brewing techiniques. As well as highlighting other far-out seeing brewers from around the world.

And as for cost, expensive over the top spirits have been around for super yonks, so it's no difference for ales TBH. The most expensive drink i got was a rum, setting me back £20 odd quid. It was great, but i'll leave the big boy stuff for the connoisseurs

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RE: Diageo vs BrewDog - 11/5/2012 1:05:14 PM   
horribleives

 

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Cool I thought for a second every bottle was gonna cost £55. Though I might try and find a mate willing to go halfers on one of those ...Bismarcks next time I'm out, not just to save money but also to stop my brain sliding out my nostrils.

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RE: Diageo vs BrewDog - 11/5/2012 1:16:38 PM   
hubu_phonk


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quote:

ORIGINAL: horribleives

Cool I thought for a second every bottle was gonna cost £55. Though I might try and find a mate willing to go halfers on one of those ...Bismarcks next time I'm out, not just to save money but also to stop my brain sliding out my nostrils.


Me too! i would love to get the monster stuff and have a go, but yup, no one wants to go halfies. The 9+ stuff ( the name evades me) is about £9 per Btl. So it does seem steep for a 33cl, but at least its not stupid money. infact i may get on Saturday after work!

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RE: Diageo vs BrewDog - 11/5/2012 1:29:48 PM   
sharkboy


Posts: 6023
Joined: 26/9/2005
From: Belfast
quote:

ORIGINAL: hubu_phonk

And as for cost, expensive over the top spirits have been around for super yonks, so it's no difference for ales TBH. The most expensive drink i got was a rum, setting me back £20 odd quid. It was great, but i'll leave the big boy stuff for the connoisseurs


If you're a rum drinker, I take it you have been tempted by that bottle of 17yr old Wray & Nephew that the Merchant Hotel boasts of?  A snip at only £750 a shot!

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I left in love, in laughter, and in truth and wherever truth, love and laughter abide, I am there in spirit.

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RE: Diageo vs BrewDog - 11/5/2012 1:35:43 PM   
hubu_phonk


Posts: 1051
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From: between chit chat and analysis

quote:

ORIGINAL: sharkboy

quote:

ORIGINAL: hubu_phonk

And as for cost, expensive over the top spirits have been around for super yonks, so it's no difference for ales TBH. The most expensive drink i got was a rum, setting me back £20 odd quid. It was great, but i'll leave the big boy stuff for the connoisseurs


If you're a rum drinker, I take it you have been tempted by that bottle of 17yr old Wray & Nephew that the Merchant Hotel boasts of?  A snip at only £750 a shot!


I do like me rum, but the Merchant can go fuck. I'm too much of a tramp to be going in there. But seriously it's prices like that i can't get my head around, apart from acting the big lad for an hour. Too much money to waste


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