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What happens if Empire breaks an embargo

 
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What happens if Empire breaks an embargo - 19/4/2012 2:17:23 PM   
Scruffybobby

 

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I'm finding it frustrating waiting to see a proper Avengers review. I realise one isn't up yet because of an embargo but what happens if Empire  or another publication breaks one? And why do studios impose them anyway?

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RE: What happens if Empire breaks an embargo - 19/4/2012 2:30:30 PM   
elab49


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I guess so they don't get bad news trickling out over several weeks?

I'd also guess if they broke the embargo they would be banned from the next press screening from that company - if that's possible?


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RE: What happens if Empire breaks an embargo - 21/4/2012 11:47:25 AM   
adambatman82

 

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As Elab says if you break an embargo you'd likely be blacklisted by the studio and their affiliations for a period of time. I know of two instances where this has happened, once involving myself! (although in my defence, I didn't break an embargo, because I got away with seeing an upcoming release without signing one).

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RE: What happens if Empire breaks an embargo - 24/4/2012 11:37:18 AM   
Helen OHara

 

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Studios like to be able to control their films, which is understandable. It's frustrating: in bad films, it stops us warning people in advance. For good films, we can't talk about it as soon as we want (and in the case of The Avengers, say, we REALLY wanted to shout it from the rooftops at once). But even where the news is good they want the crest of the wave of praise to coincide closely with release, hence embargoes.

And yes, studios can ban journalists who break them. They may also not screen future films at all (esp. where they think they're bad) or simply call and shout at us. We do try to negotiate against embargoes sometimes and get them altered or dropped, but it's often the studio's call.


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RE: What happens if Empire breaks an embargo - 30/4/2012 6:36:04 PM   
Scruffybobby

 

Posts: 4328
Joined: 30/9/2005
From: My House
Thanks for the answers.



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