adambatman82
Posts: 11156
Joined: 15/12/2005 From: Sheffield
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quote:
ORIGINAL: jrewing1000 Question, does this new 'shit' IMAX crop the actual full IMAX image? I'm guessing it does because it's not the usual 'squarer' shape? I'm not 100% sure (again DPP can probably confirm), but I think IMAX Digital is indeed a different aspect ratio to regular IMAX. So yes, it would essentially be a cropped version of full IMAX. I had a conversation on twitter with Cineworld's horrendous PR person about D-IMAX last night. Their attitude was amazing, essentially boiling down to blaming the recent Slash Film article on making everyone aware that D-IMAX is not full IMAX, and that were a person not to have read said article then they wouldn't feel like they'd missed out on anything, showing absolutely no regard for the concept of IMAX itself. The person behind the account clearly didn't have a clue what they were talking about either, throwing around terms like "aspect ratio" and "2K vs 4K" like they were an alien language! They were really rude too. Here are a couple of comments from them (to me and a friend). - No pleasing some! We'd say judge our IMAX screen on what you see yourself rather than a figure obsessed article. Note how they consider those pesky facts to be mere "figures". So it was good when you saw it until reading an article telling you you shouldn't think it's as good :s No one said that, but we were simply pointing out that D-IMAX was not full IMAX. Nobody was rude to Cineworld by the way, you can read the conversations back. "I'm not dismissing the article but when you were watching MI4 on our IMAX did you at any point think 'I would enjoy this if only the aspect ratio was better'?" Again, that wasn't really the point being made. Note how they continue to use the term IMAX. Presumably there is nothing wrong with them using it, but its hardly helpful in a discussion between adults that are trying to talk about the differences between full and digital. In response to my question of whether or not the person behind the account knew what an aspect ratio was, and how different the IMAX one was to a "regular one" I received this rather condescending retort. I can't believe that this is a corporate machine speaking! (I've left the grammar mistakes in) - "no but then until you start reading articles saying its not as good no one else did either..." At one point I actually asked Cineworld's twitterer whether or not what he was spouting was official Cineworld policy, or just his own views, but he never responded. I've got friends in their PR department, so will be speaking to them about this in the new year. I don't mind D-IMAX, in fact I welcome it, but it is not IMAX in the same way that IMAX screens are IMAX, and this needs to be clearer, especially when Edinburgh fake IMAX costs MORE than full IMAX at the National Media Museum. You can see the full discussion here - http://twitter.com/#!/cineworld
< Message edited by adambatman82 -- 30/12/2011 10:16:39 AM >
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