D-ToX
Posts: 203
Joined: 2/10/2005
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I can’t say that I am happy about yet another studio’s attempt at ‘resolving’ the digital format issue. I have been using Ultraviolent since it was launched in the US and I have been far from impressed and the fact the Warner are behind it is hardly surprising. They have never been behind the ITunes format due to the amount of money that they have to pay Apple and while they have been developing Ultraviolet they have been fucking off the UK market with different types of media copies depending on the individual release so without reading the fine print on the back of the box you may end up with a rather rubbish Windows Media copy which of course isn’t compatible with any Apple products. If Ultraviolet follows the US business model then you will need two accounts to set everything up, yes you will still be able to download movies onto an apple product if you have the correct app and though you can store the file on your pc, you cannot transfer it to your phone instead you will have to download it to your phone every time which takes time. Then there is the quality, it is a step backwards and similar to what you get with Windows Media, so isn’t going to look good when you play it on a larger device. At the moment not all the studios are signed up to this either with Disney choosing to stay with Apple and then you have places like Tesco getting on board with the whole digital thing, they are starting up their own service for any products purchased at their stores. It is a whole new media war emerging but the biggest problem the studio’s face is being able to get people interested in the first place, while I do use digital copies when I am on the move, many people don’t and I certainly don’t watch any of them at home as the quality is just too poor and streaming is still in its infancy too. The Studios are so desperate to make a buck that they really aren’t assessing the demand and unless they all agree
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