thehedgehogfromhell
Posts: 4
Joined: 7/9/2006
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Dear Empire, dear, dear Empire... no matter how many times you ram this particular conceit down our throats at every available opportunity, it isn't going to catch on. You're not going to get a warm glow in your bellies when you pass a group of young children welcoming a new friend into their gang whilst shouting "he's a 27%er!" to each other, because it isn't going to happen. It was a tired contrivance when you first thought of it, and your relentless flogging of this particular wannabe catchphrase is quite tedious. It's not cute, it's not zeitgeist, it's a bog-standard symptom of journalists with their self-satisfied heads stuck up their own arses. Pull them out and start writing proper articles again, and not just filling half a magazine with descriptions of "moments" from films, you lazy hacks.
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