I have realised that if I were to use the promotion code provided in my subscription renewal letter, I would pay £25 more than if I was to go online and sign up for a new subscription. If that is Empires way of saying "Thank You for being a loyal customer over the years" I will bring my money elsewhere. [:@]
it seems to be the same for every magazine - you can get a really cheap rate to start with then it shoots way up. the only way to deal with it is to cancel your subscription after a year and set a new 1 up.
Yeah, I understand that an introduction offer is just that. What I react to is both the significant price difference, as well as the fact that I see the £25 price before logging in, giving the impression that they actually raise the price when I identify myself as a returning client.