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Qwerty Norris -> RE: John Carter (21/3/2012 10:50:09 PM)
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ORIGINAL: Sutty
It is a sad state of a affairs when a movie that makes $200 million in its first two weeks is considered a failure. Much like when Superman Returns ONLY made half a BILLION dollars at the box office, some so called experts said it was a flop. Absolute bollocks in my opinion. And it is a shame because what this attitude will eventualy foster is an outlook whereby unless a movie starts smashing records then it is a failure.
I think the issue here though is that a films takings have to be comparable to its budget. John Carter had a huge budget of around $350 million in total once you take in production costs & marketing (that's a figure larger than The Dark Knight and on a par with Avatar). For that alone, it MUST obtain a healthy box office to be deemed a success - it's economical suicide otherwise.
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ORIGINAL: Sutty
Only movies such as Avatar, Titanic (both distinctly average flicks overall but found an audience - particularly Titanic - that could connect with them in very personal ways) and Lord of the Rings will be deemed successes.
That's obviously your opinion. But both those works not only drew from very well known sources (being a real life disaster or a celebrated work of fiction), they were marketed properly by the studios who financed them - something Disney spectacularly cocked up in JC's regard.
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ORIGINAL: Sutty
The more this happens the less likely that new up and coming directors will get their chance at the big movies, because unless it makes a billion bucks the head honcho's will get rid. Sadly, John Carter is unlikely to expand on its already found audience at the cinema and possibly wont be seen by many until dvd now.
Andrew Stanton directed at its time the most successful Pixar film to be released & it was one of the biggest earners of all time at the box office. WALL-E did pretty well too. I don't see your logic here.
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ORIGINAL: Sutty
There will come a time, and very soon, that only "event" movies or movies with gimmicks such as 3D will get mainstream releases. Middle budget movies will become obsolete, perhaps non existant, and with it originality and new ideas will die. Because lets face it... why take the chance?
Nonsense. The comedy genre tends to be the most profitable genre of mainstream cinema and as long as people want to laugh, you'll see far more of them in the multiplexes than big-budgeted special effects works. The box office failure of JC is a wake-up call to the studios who gamble on a $200 million project - NOT the ones with relatively modest overheads.
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