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adambatman82 -> RE: IMAX question (1/1/2012 11:36:03 AM)
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quote:
ORIGINAL: Drooch You're right. The problem here is the marketing deception - and it is a REAL deception. Count me in on this crusade, it needs to be made abundantly clear that there is a clear difference between IMAX and LIE-MAX, the latter's shortcomings need to be well and fully publicised, and ticket prices should reflect those shortcomings. I'm all for pushing this as far as possible, alas seeing as IMAX clearly don't give a damn I'm not sure whether I can be bothered to care. It's their product after all, and they seem to be the problem. I've kind of accepted that a once innovative company have simply rebranded themselves in to some kind of multiplex-baiting sellouts. The only thing which will change this is if the current "real" IMAX exhibitors demand some kind of advertised clarification from IMAX on all of the digital units, as its those guys who will suffer the most. Saying that, Nolan and Pfister have already refused to show the The Dark Knight Rises prologue in Digital IMAX, they might pull the same with the actual film! Seriously, would it really have been *that* difficult to simply call this new thing D-IMAX, and insist that exhibitors like Cineworld use the term in all official documentation and correspondence with the consumer? I'm all for the new screens, and find genuine IMAX to be a little too disconcerting for long films (I'm convinced my neck still hasn't fully recovered from MI4!), but, as everyone else is saying, its the clarification thats the bugbear.
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