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bad hat harry -> RE: Apple's big announcement. (27/1/2010 5:59:26 PM)
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Apple have a good track record over the last few years, but the hype being built up around the I-pad feels awfully familiar to all those other companies who've claimed that the were going to reinvent the wheel, only for them to reveal that their big idea was the Sinclair C5 or the Segway. Or the Delorean, which was only useful if you wanted to smuggle cocaine. or if you modded it out so you could travel back in time. The ipod was successful because of word-of-mouth as much as the advertising campaign. telling people that you're essentialy going to reinvent personal computing and/or save the publishing industry, before actually being specific about how you'll do it, seems to be setting themselves up for a fall. I hope that doesn't happen though. Still, some people will buy anything with an apple logo on it. [image]http://27.media.tumblr.com/tumblr_kwx0vstbGe1qzfz1yo1_500.gif[/image]
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