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Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

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Movie: Monsters, Inc. (2001)

Monsters Incorporated's advertising agency gets the seal of approval from Fold7's John Yorke. Riffing on real-life energy advertising, Sully and Mike's employers' TV spot is a touchy-feely showcase of the benefits of the scaring-industrial complex (check out Wall•E's Buy N' Large ad for a more sinister example from the Pixarverse and Toy Story's Buzz Lightyear spot at the shoutier end of the spectrum) and does a convincing job of sanitising the morally suspect business of terrifing young minds in the dead of night. Sensibly, they keep Randall Boggs the heck out of it.

"This one is actually quite true to life. The opening is very believable as an energy company commercial: they don't show you the oil rigs, they show you the fact that you can warm your home in winter. It's about showing the benefits and giving the company a friendly face. It's reassuring; it shows you how your life will be because of the product. Pixar has obviously looked at a lot of Exxon and technology ads. It's true to how these corporations would want to show themselves. What would be my dream movie product to design an ad for? The Back To The Future hoverboard!"

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Your Comments

I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08

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