TV Show: Eternal Sunshine Of The Spotless Mind
Painful memories? Agonising break-up you'd like to forget all about? Lacuna Incorporate can help! Especially if the idea of being hooked up to some kind of random H. G. Wells contraption by Carmine Falcone to a soundtrack of terrifying lift music holds no fears. Even a clever-clogs slogan ("Don't forget… with Lacuna, you can forget") can't save this one from advertising prison. Here John Yorke explains why.
|"Rule number one here would be not to show the equipment. It's intimidating. Instead of focusing on the procedure, you'd show what a bright future you would have once it's done. If I'm going to have memory erasure, I want to be reassured that my life is going to be better afterwards, rather than focusing on the actual process. There's a reason why ads for laser eye surgery don't show you the laser. Instead, they'll show you the pristine world you'll be able to see, with blue skies and flowers and your grandchildren suddenly in focus. Same with this. If I'm going have memory erasure. I want to be reassured that my life is going to be better afterwards, rather than seeing the actual process. I don't think you'd show the patient here, either. You'd evoke how life will feel when it's done."|