Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
Gal Gadot's Wonder Woman Revealed
The Inside Story Of Sideshow Collectibles
Guardians Of The Galaxy Review
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
Promotion: Destiny Awaits
Win a limited edition PS4 and a copy of Destiny
Feature
Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

submit to reddit

1 2 3 4 5 6 7 8 9 10
Back 8 of 10 Next
LACUNA INC.

TV Show: Eternal Sunshine Of The Spotless Mind

Painful memories? Agonising break-up you'd like to forget all about? Lacuna Incorporate can help! Especially if the idea of being hooked up to some kind of random H. G. Wells contraption by Carmine Falcone to a soundtrack of terrifying lift music holds no fears. Even a clever-clogs slogan ("Don't forget… with Lacuna, you can forget") can't save this one from advertising prison. Here John Yorke explains why.


THE
EXPERT'S
VIEW
"Rule number one here would be not to show the equipment. It's intimidating. Instead of focusing on the procedure, you'd show what a bright future you would have once it's done. If I'm going to have memory erasure, I want to be reassured that my life is going to be better afterwards, rather than focusing on the actual process. There's a reason why ads for laser eye surgery don't show you the laser. Instead, they'll show you the pristine world you'll be able to see, with blue skies and flowers and your grandchildren suddenly in focus. Same with this. If I'm going have memory erasure. I want to be reassured that my life is going to be better afterwards, rather than seeing the actual process. I don't think you'd show the patient here, either. You'd evoke how life will feel when it's done."

1 2 3 4 5 6 7 8 9 10
Back
8 of 10
Next

Have Your Say
Register or login now to let us know what you think.

Your Comments

1
I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

2
I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

4
You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

5
Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

6
I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
Everything You Need To Know About The Dragonriders Of Pern
The lowdown on Warner Bros. new fantasy sci-fi

A Pocket Guide To Game Of Thrones’ New Cast Members
Know your Doran Martell from your Nym Sand

Empire's The Hobbit: The Battle Of The Five Armies Covers Are Here
Bard The Bowman or Smaug The Magnificent?

Directors Special: Peter Hyams Goes Film-By-Film
The veteran director on Timecop, Outland, 2010, Enemies Closer and more

Explore The Massive Avengers: Age Of Ultron Comic-Con Banner
Use our interactive gadget to zoom in on Hulk, Iron Man, The Vision and co. in action

The 10 Biggest Stories Of Comic-Con 2014
The shocks to emerge from this year's geek-fest. Avengers! Max! Mann!

Models Inc.: The Inside Story Of Sideshow Collectibles
How the likes of Batman, Superman and Luke Skywalker become collectible figures

Subscribe to Empire magazine
Get The 301 Greatest Movies Of All Time Subscribers' Cover

Subscribe today and get the cover and 3 issues for only £10!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)