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Film Studies 101
Feature
Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

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BOOTY SWEAT

Movie: Tropic Thunder (2008)

The hip-hop world loves a product tie-in and Tropic Thunder's Alpa Chino (Brandon T. Jackson) is no exception. Though this 30-second spot, a carnival of rump-shaking tastelessness, might have got the rapper-turned-actor-turned-unwitting-combat-veteran through some tough moments in the film but, says Yorke, it's unlikely to win him too many friends at the Advertising Standards Authority. Then again, maybe the ASA are just late to the charms of "popping an ass open".


THE
EXPERT'S
VIEW
"Do I think this ad would make it past the Advertising Standards Authority? No, I don't think so. This is a pastiche of real ads and you can get away with stuff that's kind of close to acceptable, but the question is would you want to? What's the benefit? Particularly because these are products that you're not going to consume. Who's going to drink 'Booty Sweat'? There was an energy drink called Pussy a couple of years ago – I don't know if it still exists – and you wondered who was going to go into a bar and say, 'I'm drinking Pussy'? You wouldn't get as far as making an advert for it because no-one is going to drink Booty Sweat, whatever the ad does."

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Have Your Say
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Your Comments

1
I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

2
I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

4
You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

5
Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

6
I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08


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