Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Subscribe To Empire!
Save up to 70%
Empire
Film Studies 101
Feature
Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

submit to reddit

1 2 3 4 5 6 7 8 9 10
Back 6 of 10 Next
OFF-WORLD LIVING

Movie: Blade Runner (1982)

If you have any kind of aversion to Tannoy announcements, or you've just mislaid your brolly, Los Angeles might be worth avoiding in five years' time. Advertising comes at you from all angles in Blade Runner's perma-drizzly nightscape. It even has a hover-billboard promising "a golden land of opportunity and adventure" to willing wayfarers – modelmaker Jason Eaton created a stunning replica – but the overall effect is a sensory overload that's writ large on Deckard's (Harrison Ford) world-weary face.


THE
EXPERT'S
VIEW
"A lot of these things will happen, because there's always going to be people finding bigger and louder ways to shout. Ridley Scott has these huge electronic billboards in Blade Runner, the size of a skyscraper wall, and clients are always going to want big announcement boards. I'm sure Michael Bay looked into projecting the Transformers 3 onto the moon, because the question is 'How big can we get?'. But Tannoy announcements aren't an effective form of advertising: it's oppressive. Good advertising isn't untargeted noise, it's engaging and focused communication. But this works so well in the film to give this sense that Big Brother is watching you. That the Tannoy comes from a corporation rather than a government makes you question whether, in Blade Runner's world, corporations are the new government."

1 2 3 4 5 6 7 8 9 10
Back
6 of 10
Next

Have Your Say
Register or login now to let us know what you think.

Your Comments

1
I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

2
I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

4
You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

5
Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

6
I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08


CURRENT HIGHLIGHTS
40 Of The Unlikeliest Movie Character Posters
Would you put these one-sheets on your wall?

Who Is The Vision, Anyway?
An introduction to Avengers: Age Of Ultron's newest addition

Jenny Agutter: Role by Role
From Tin to Captain America to The Railway Children

80 Of The Best Movie Star Adverts
From Sly Stallone selling bread to Hugh Jackman dancing for iced tea

Matthew Weiner Reveals 7 Mad Men Secrets
The showrunner on The Beatles and that lawnmower

Empire's Avengers: Age Of Ultron Review
Our verdict on what could be the biggest film of the year...

The 15 Most Controversial Alternate Endings
How some of your favourite films could have finished...

Subscribe to Empire magazine
Subscribe now and save up to 70%

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save money on annual digital subscription

Subscribe today
Buy single issues

Subscribe now and save up to 70%
Get exclusive subscriber-only covers each month Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)