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Feature
Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

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SUNTORY WHISKY

Movie: Lost In Translation (2003)

"For relaxing times make it Suntory time," intenses Bill Murray in this pretend ad for a real brand of Japanese whisky. While the joke here is about what's being lost in translation between director and star, there have been plenty of real examples of this kind of advertising down the years. Western stars like Sean Connery and Peter Lawford were both enlisted to spruik the brand, and even the great Akira Kurosawa popped up to produce a few.


THE
EXPERT'S
VIEW
"Hollywood A-listers have often appeared in ads they wouldn't do in North America or Europe because they don't want to be seen to be tarnishing their brand by advertising this stuff. But it's different now because Hollywood films are going into Asia and vice versa, and there's so much more crossover, so those things can't be kept separate any more. Scottish whisky brands do very well in Japan. They have their own brands too, but the aspirational versions are the originals. Would I pick Bill Murray to deliver brooding intensity? Well, there's a lot of actors who can do that very well but he's probably not one of them. Maybe that's one of the things that was lost in translation."

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Have Your Say
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Your Comments

1
I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

2
I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

4
You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

5
Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

6
I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08


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