Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr Viber
Empire
Trending On Empire
The Big 2015 Movie Preview
The 50 Best Films Of 2014
Review Of The Year 2014
Subscribe To Empire!
Save up to 70%
Empire
Film Studies 101
Feature
Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

submit to reddit

1 2 3 4 5 6 7 8 9 10
Back 4 of 10 Next
SUNTORY WHISKY

Movie: Lost In Translation (2003)

"For relaxing times make it Suntory time," intenses Bill Murray in this pretend ad for a real brand of Japanese whisky. While the joke here is about what's being lost in translation between director and star, there have been plenty of real examples of this kind of advertising down the years. Western stars like Sean Connery and Peter Lawford were both enlisted to spruik the brand, and even the great Akira Kurosawa popped up to produce a few.


THE
EXPERT'S
VIEW
"Hollywood A-listers have often appeared in ads they wouldn't do in North America or Europe because they don't want to be seen to be tarnishing their brand by advertising this stuff. But it's different now because Hollywood films are going into Asia and vice versa, and there's so much more crossover, so those things can't be kept separate any more. Scottish whisky brands do very well in Japan. They have their own brands too, but the aspirational versions are the originals. Would I pick Bill Murray to deliver brooding intensity? Well, there's a lot of actors who can do that very well but he's probably not one of them. Maybe that's one of the things that was lost in translation."

1 2 3 4 5 6 7 8 9 10
Back
4 of 10
Next

Have Your Say
Register or login now to let us know what you think.

Your Comments

1
I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

2
I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

4
You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

5
Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

6
I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08


CURRENT HIGHLIGHTS
Podcast #158: Paul Bettany, Charlie Cox
The Vision vs. Daredevil

Daredevil Season 1 Spoiler Podcast - Featuring Charlie Cox
The team discuss and dissect the Marvel / Netflix show

Richard Armitage Bids Farewell To The Hobbit
On goat-riding, keepsakes and saying goodbye to Thorin

Astonishing Movie Star Music Video Cameos
Hiccup, Rhodey and Spidey join the party

Empire's Jurassic World Covers Unveiled
You're going to hear her roar

40 Of The Unlikeliest Movie Character Posters
Would you put these one-sheets on your wall?

Who Is The Vision, Anyway?
An introduction to Avengers: Age Of Ultron's newest addition

Subscribe to Empire magazine
Subscribe now and save up to 70%

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save money on annual digital subscription

Subscribe today
Buy single issues

Subscribe now and save up to 70%
Get exclusive subscriber-only covers each month Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire Digital Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  Digital Edition  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Editorial Complaints  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)