Movie: Prometheus (2012)
Even before Prometheus hit the big screen, the substantially creepy David 8 (Michael Fassbender), subject of this fake Weyland Industries commercial, was giving us that ants-under-the-skin sensation. This viral ad expanded the world of the Ridley Scott's film to show how Davids might be sold to the public, suggesting a clear gap in the market for flower-sniffing, Laurence Of Arabia-obsessed psycho droids. It wouldn't, stresses Yorke, shift many units these days.
|"If you were selling David to a consumer you wouldn't show him in a plastic bag – that's just creepy. People are being sold iPhones with Siri on them, [so] it's not a giant leap forward to put that into a moving object. We're already packaging technologies to make them palatable. Does this do a good job of humanising David? No, but it sets up the character and makes you suspicious and scared of him. But even in an imagined future where David is a viable product, you wouldn't sell him in this way. It's too clinical. If people allow something that appears to be human into their home, [an advertiser] is going to work even harder to make it seem normal, safe and useful. David, here, is sold very much on the fact that he's an emotional being. As a consumer, what use is an emotional being to me? It's a beautiful piece of communication but it's not seriously trying to sell us David."|