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Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

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SAUL GOODMAN

TV Show: Breaking Bad

A man who never knowingly lets any ambulance go unchased, Saul Goodman brings a similar sweaty tenacity to his low-budget advertising efforts. Complementing his website in a way never imagined at marketing colleges, this is the kind of shouty slab of give-me-your-business promo that might have been thought up by someone with, say, a meth baron on speed dial. "An absolutely car crash" is Yorke's considered judgment. We think it might have been directed by Huell.


THE
EXPERT'S
VIEW
"This is ridiculously entertaining but you'd have to have one ballsy lawyer to approve this ad. Obviously Saul is aiming for the worst kind of gutter scum who want protection, but it's actually scarily close to some of the no-win-no-fee ads that are out there. There are also ads made to look deliberately bad, and some bigger clients deliberately make their products look more homemade for effect. They're made to look like they were shot on a phone at the dentist so you believe that it's a real dentist talking to you. But this litigation stuff is a very direct form of advertising. Really, it's just people making money out of you – it's very murky, shady."

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Your Comments

1
I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

2
I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

4
You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

5
Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

6
I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08

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