Register  |   Log In  |  
Sign up to our weekly newsletter    
Search   
Empire Magazine and iPad
Follow Me on Pinterest YouTube Tumblr
Empire
Trending On Empire
100 Greatest Videos Games Of All Time
Robin Williams: The Big Interview
Empire Visits The Hobbit's VFX Team
Nick Frost:
My Movie Life

The World's End star's pick of the flicks
4Music's Size Does Matter
Introducing your new favourite app
Feature
Ask The Expert: Which In-Movie Ad Would Make It In The Real World?
A top creative analyses the best (and worst) of in-movie marketing

submit to reddit

You’ve got a great business idea – say, mobile parapsychology using cutting-edge proton packs and a big old ambulance – but no customers yet. Who you gonna call? Well, an advertising agency, naturally. Peter Venkman and co. may have taken the homemade approach but there are plenty of movie ads that have brought a professional sheen to things. But which would work in the real world and which would be consigned to advertising Mordor? We asked John Yorke of UK agency Fold7, co-creator of Carlsberg’s Great Escape-riffing campaign, to cast a professional eye over ten favourites.

WORDS PHIL DE SEMLYEN
1 2 3 4 5 6 7 8 9 10
  1 of 10 Next
THE GHOSTBUSTERS

Movie: Ghostbusters (1984)

You're a small band of parapsychologists who need to get their name out to market, only you've spent all your money on an ex-ambulance, fancy overalls and the rent on an old fire station. Who you gonna call? Well, nobody actually. You just get a Camcorder and make an ad for yourselves. And not just any ad: a seriously lo-fi, homemade affair the majority of which camera-shy Egon Spengler spends trying to locate his mark. Surely this would get the big fail from a top advertising creative, right? Wrong! “This is brilliant,” stresses Yorke. “I love this ad.”


THE
EXPERT'S
VIEW
"Would this ad work? Definitely. You get this style of no-budget self-promotion with car lots in America: you're buying into the personality because there's no money to build a brand. The Ghostbusters message that they're 'ready to believe you' is very reassuring. The visual aspect is almost secondary because it's got a great selling point, a great strategy, a friendly tone and it's reassuring for its audience. I don't know if I could do it any better. If Fold7 were to do this ad, yes, we'd add bells and whistles and sell the Ghostbusters as a brand more, because the guys have actually got a great logo – you'd include some iconography that people can recognise and remember. But the strapline that they have - 'we're ready to believe you'- is perfect and you can layer the creative execution on top of that in lots of different ways. Are the Ghostbusters marketing geniuses? Completely."

1 2 3 4 5 6 7 8 9 10
 
1 of 10
Next

Have Your Say
Register or login now to let us know what you think.

Your Comments

1
I've had the "Pizza Guy" jingle that Billy Crystal wrote in City Slickers stuck in my head for decades now... for all that it nearly got him fired, it was awesomely effective! More

Posted by kevtiggersmith on Friday April 11, 2014, 22:58

2
I'd buy that for a dollar. More

Posted by Himself on Thursday April 10, 2014, 23:51

3 What, no "Total Recall"?
"For the memory of a lifetime, Rekall, Rekall, Rekall..." More

Posted by Pssyche on Monday April 7, 2014, 07:33

4
You forgot Fruity Oaty Bars! :-) More

Posted by opera_jedi on Thursday April 3, 2014, 14:02

5
Or The Mattress Man... More

Posted by rjgraham on Friday March 28, 2014, 21:52

6
I was hoping to see 'Maury's Wigs' from Goodfellas. More

Posted by DancingClown on Friday March 28, 2014, 16:08

SPECIAL FEATURE
The 301 Greatest Movies Of All Time EMPIRE READERS' POLL: THE 301 GREATEST MOVIES OF ALL TIME
You turned out in your hundreds and thousands, and here are the results... Browse the full list


CURRENT HIGHLIGHTS
Video: Daniel Radcliffe Talks What If...
On Gordon Ramsay, swearing and date movies

The 24 Best Film-Related Ice Bucket Challenges
The viral craze that won’t quit takes in some of Hollywood’s finest

Who Shot First? The Complete List Of Star Wars Changes
An exhaustive chronology of George Lucas' post-release tinkering

Gamescom 2014: The 10 Most Exciting Games
Zombies! Guns! Tombs! Sheep! Watch the trailers right here...

Who Is Mack Bolan? Your Guide To Cinema's New Action Man
As Bradley Cooper lines up to star as the hero, here's your handy guide to his story so far

Film Studies 101: A Film Buff's Guide To Movie Movements
Everything you need to know about cinema's key groups

Lists Of Our Lifetime: Empire's 25 Greatest Battles
From smalltime scraps to epic struggles, these are the conflicts that have stunned cinema since 1989

Subscribe to Empire magazine
Get 6 Issues Of Empire For Only £15!

Get exclusive subscriber-only covers each month!

Subscribe today

Subscribe to Empire iPad edition
Get The Empire iPad Edition Today

Subscribe and save maney on annual digital subscription

Subscribe today
Buy single issues

Get 6 issues of Empire for just £15!
Get the world's greatest movie magazine delivered straight to your door! Subscribe today!
Empire's Film Studies 101 Series
Everything you ever wanted to know about filmmaking but were afraid to ask...
The Empire iPad Edition
With exclusive extras, interactive features, trailers and much more! Download now
Home  |  News  |  Blogs  |  Reviews  |  Future Films  |  Features  |  Interviews  |  Images  |  Competitions  |  Forum  |  iPad  |  Podcast  |  Magazine Contact Us  |  Empire FAQ  |  Subscribe To Empire  |  Register
© Bauer Consumer Media Ltd  |  Legal Info  |  Privacy Policy  |  Bauer Entertainment Network
Bauer Consumer Media Ltd (company number 01176085 and registered address 1 Lincoln Court, Lincoln Road, Peterborough, England PE1 2RF)