O’Malley had already set the comic books in some of the Toronto neighbourhoods he’d bus in to visit as a teenager, so it may not be long before you see fans travelling to Toronto to see spots such as Honest Ed’s discount store, Casa Loma and Sneaky Dee’s Tex-Mex joint. But Wright has cemented the tourist trade by using the city itself, long used to stand in for cities such as New York and Boston, to play itself – for once. “The irony is that at one point during pre-production, it was suggested that we might shoot in New York with it doubling for Toronto,” Wright recalled on radio show The Treatment. “We have a moment where, during the Lucas Lee (Chris Evans) fight, the New York backdrop for his film is ripped and you see the CN Tower behind the Empire State Building, our nod to the thing that usually gets digitally painted out in most films!”