Like actor bingo or Hollywood Blankety Blank, the chocolate box technique sees poster designers grabbing images of the most famous people involved and putting them into their own special postery boxes. With the recent influx of ensemble romantic comedies clogging up our cinemas, don't expect this trope to go away any time soon...
The name of the movie.
The tagline for the movie.
That actor you know and like.
That actress you know and like.
That one you recognise, but will probably end up liking much more by the end of the movie.
Segregated quadrants containing different faces and names, usually with their own colour theme.
A reminder that this was made by the guys that made other movies that you like which may or may not have starred some of the people in this movie.