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Film Studies 101
Feature
The 5 Styles Of Arnold Schwarzenegger Movie Posters
Why The Governator is still the biggest thing in film (posters)

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3. Illustrations

Conan The Barbarian (1982)
Conan The Barbarian (1982)
Holding his impossibly large Atlantean Sword aloft, glimmering in the light of an equally massive fire, Arnold’s first starring role also gave him his very first proper poster – and even inspired He-Man in the process.
Conan The Destroyer (1984)
Conan The Destroyer (1984)
One of the original teaser posters for Conan The Barbarian didn’t even boast Arnold’s likeness – as if to make up for it, the one-sheet for its more kiddy-friendly sequel boasts a tagline that’d choke a dozen camels, as well as a magical floating hand.

Last Action Hero (1993)
Last Action Hero (1993)
Though 1993’s best action-satire-parody-comedy-fantasy film didn’t perform that well in the box office, it wasn’t because of its bombastically brilliant poster. Axes, monster trucks, guns, popcorn, helicopters, dinosaurs, a golden ticket… truly, this is the Arnie poster that’s got the lot.
Red Sonja (1985)
Red Sonja (1985)
Despite being the title character, Brigitte Nielsen’s Red Sonja obeys the ultimate rule of Arnie posters: Arnie must be bigger. So big, in fact, that he appears out of a glowing mountain to loom epically over her with a sword that stretches most of the width of the whole one-sheet. AND his name comes first.

The Terminator (1984)
The Terminator (1984)
This rare Spanish-language Terminator poster isn’t what most people think of when James Cameron’s killer cyborg epic comes to mind, but it’s notable if only for the half-metal/half-skin face effect that would reappear prominently for T3’s marketing 19 years later.
Hercules In New York (1970)
Hercules In New York (1970)
Originally credited as ‘Arnold Strong’ to play off the name of his co-star ‘Arnold Stang’, this re-release masterpiece (of a sort) was designed to cash in on Arnie’s popularity post-Conan. It managed to get two key points across (ARNOLD SCHWARZENEGGER is playing HERCULES) without actually getting his face right.

Raw Deal (1986)
Raw Deal (1986)
Presumably thinking Arnie with a gun accompanied by an infinite number of red SCHWARZENEGGERs might not be enough, an illustrated version was made, adding an incongruous fire and Arnie in a suit but removing their legs. A Raw Deal, indeed...
Running Man (1987)
Running Man (1987)
Squarely in the middle of the ‘Massive Face’ and ‘Illustrated’ Venn diagram of Arnie movie posters, Running Man’s penciled version is sweatier and spikier than most of his others, and the only one to boast a chainsaw – and that’s a fact.

 

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