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Film Studies 101
Feature
The 5 Styles Of Arnold Schwarzenegger Movie Posters
Why The Governator is still the biggest thing in film (posters)

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2. Massive Face

Collateral Damage (2002)
Collateral Damage (2002)
Taking a page out of Bruce Willis’ staring-away-from-the-camera poster posing handbook, this particular one-sheet for Collateral Damage employs a newspaper overlay to merely suggest what happens in the film. The final, better-known official poster takes a different tack, slapping on a huge explosion and a couple of stray helicopters for no apparent reason. What’s more, Arnie’s eyes are suspiciously blue in this – in True Lies they’re far greener.
The 6th Day (2000)
The 6th Day (2000)
Echoing the nose bug and Rekall scenes from Total Recall, the poster for The 6th Day seeks to entice its audience though the power of Arnie getting an ocular exam (of a sort). Unfortunately, it didn’t work. The sci-fi lumbered in behind How The Grinch Stole Christmas, Rugrats In Paris and Charlie’s Angels on its opening weekend.

True Lies (1993)
True Lies (1993)
In the mind-bending taglines hall of fame, there’s Monty Python And The Holy Grail’s “And now! At Last! Another film completely different from some of the other films which aren't quite the same as this one is”, Fast Times At Ridgemont High’s “Fast Cars, Fast Girls, Fast Carrots... Fast Carrots?” and this, True Lies’ “When he said I do, he never said what he did.” Well, exactly.
Total Recall (1990)
Total Recall (1990)
In space, no-one can hear you scream. Not even if you’re Arnie’s massive, blue, incredibly angry head. Sorry about that, Arnie.

The Running Man (1987)
The Running Man (1987)
This poster is notable for a couple of reasons. For one, it features in the biggest floating Arnie head in the whole of Arnie’s floating head poster back catalogue, and for two, the tagline writer seems to have forgotten that Schwarzenegger is the actor’s name, not the character’s (that’s Ben Richards, by the way).
Red Heat (1988)
Terminator 3: Rise Of The Machines (2003)
Like Red Heat, this is another rare Arnie poster that sees the big man sharing the attention with another. Fortunately, his head is made substantially bigger than Kristanna Loken’s, and her name isn’t even mentioned.
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