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Feature
15 Amazing Adverts from 15 Amazing Directors
Commercial gems from Hollywood's finest

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Tony Scott's "Beat The Devil"

Director: Tony Scott
Brand: BMW
Stars: Clive Owen, Danny Trejo, James Brown, Gary Oldman

Clive Owen, Danny Trejo, James Brown… and Gary Oldman as the devil. Wearing red lipstick. In a black-and-red striped unitard. Who rides a leopard print wheelchair. And, of course, makes winner-takes-all bets with The Godfather Of Soul.

This is an advert like no other. A nine minute advert like no other, in fact. It really does defy description, explanation, or anything else ending with –ation. It's one hell of a commercial (no pun intended) and if you haven’t watched it already, do. And if you have watched it already, watch it again. Go on. Do it. Do it now.

See also: Marlboro’s "One Man One Land", Anthony Hopkins for Barclays – "Big", The SAAB ad that reportedly got Scott the Top Gun job, "Ice Soldier" for the US Army.

 

 

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Have Your Say
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Your Comments

1 RE:
That's right. If I did have a problem with child labour I wouldn't buy nice things. I'm not saying it's right, but to be honest, I just don't get animated about it. Let's just say it neither keeps me awake at night and it doesn't drive or inform the choices I make with consumer purchases. More

Posted by clearlinkssteve on Tuesday April 5, 2011, 20:00

2 RE:
I'll be honest with you; I don't really have a problem with that. More

Posted by clearlinkssteve on Monday April 4, 2011, 21:46

3 RE:
Aaaarrrggghhhh BILL HICKS!!!!!! God that man has done so much damage to the idea that some people earn a living by selling stuff. God I loath Hicks and his self righteous painfully desperately unfunny views on actors and celebs getting paid for selling stuff most of us buy anyway. I take the David Mitchell view on the subject of celebs, particularly actors, getting paid to promote or sell products, in his case computers. Actors need to earn a living. That's their job. It's what they do. If you're against capitalism, which the majority of us are not, and against computers or consumer products, which again most of us are not, and object to advertising, which on the whole we also are not, then why think there is anything terribly untoward or objectionable about an actor getting paid to do a job advertising something? Yes, yes I know there's the argument about artistic integrity. But come on, as any art history student will tell you, most creative people, be they painters, More

Posted by clearlinkssteve on Sunday April 3, 2011, 21:10


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