"Ryan walking away from the back of a Chevrolet here, with a much, much bigger font, and a different colour palette. Here we were just seeing how much we could strip it back, how bold we could be – just him, the car and the title. Even now we knew we were getting there. I liked the yellow and back, I liked its punchiness."

"Even the simplicity of him with the gloves, the bag, the jacket – that tells a bit of the story, but not too much. Showing off the back of the jacket was hard, even though we did have some shots of Ryan wearing the jacket, looking over his shoulder, but it didn’t quite work out."