"This one’s very, very retro. Probably a bit too retro, if I’m honest. Doing a collage like this is pretty damn hard – unless you’ve got Drew Struzan or some other amazing artist on hand. This was just us exploring some other routes – obviously the other characters are pretty interesting, with the whole gangster side and so on. This was an attempt to tell more of a wider story. And though we never really felt it was going to be the right angle to take, sometimes you do these things just to try them and confirm they aren’t working."