"Ryan almost looks like something out of Duran Duran here. Possibly the most ‘80s of our posters – even though, of course, it’s not set in that era. For me, it’s got a Francis Ford Coppola vibe, a Brian De Palma thing going on with the music and some of the clothes. As for the quote at the top, what happens is we’re normally given a selection of stuff and we pull out what we think works from a market point of view, and that one just seemed like a great quote to run with. So powerful – and something we 100 percent agreed with."