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The A To Z Of Michael Bay
Prepare for Bayhem as we examine the director's career to date...

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The A To Z Of Michael Bay | Underperformer
The A To Z Of Michael Bay | Underperformer

Underperformer

Alongside Bad Boys, The Island is one of just two films Bay's directed that didn't gross more than $100 million in the US. But whereas Bad Boys picked up "just" $65 million, it only cost $19 million to make, The Island took in $35 million in the U.S. - off a budget of $126 million. As such, The Island is viewed as Bay's only real flop, but almost amazingly, it still made money. How? For starters, there's the horrifically blatant product placement, which included the likes of Cisco Systems, MSN Search, Calvin Klein, Xbox, Puma, Reebok, Miller Light, NBC, NFL, Budweiser, Michelob, Apple, Aquafina, General Motors, DaimlerChrysler, Mack, Coca-Cola, Speedo, TAG Heuer, Amtrak, Ben & Jerry's, and Nokia. Then there're the international receipts, which rang the tills to the tune of $127 million. In other words, the overseas takings alone covered the Bay-sized budget. And perhaps that's the power of a Michael Bay film: if he blows shit up, they will come...

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Have Your Say
What is your favourite Michael Bay film? Register or login now to have your say.

Your Comments
1 RE:
Posted on Monday July 4, 2011, 01:31 by Spaldron
L: JensonJet I don't know why people have a problem with Bay's films. You know what you're getting, so surely you just avoid them if they're not for you. They're generally excellent popcorn, action flicks. There are some I didn't care for, some I though were rubbish and some I thought were really good. Transformers isn't aimed at my age group, so I watched the first (missed the first twenty minutes, and still have never seen it) and found it watchable enough. I was too old to have grown up with the toys but I didn't find the movie half as offensive as many action films. I actually think Bay have a very good eye for framing shots, angles, etc, and I'm happy to watch a film that's fast-edited. I think he's more than capable of making a calmer, less action orientated movie, but he enjoys making the films he makes, they're successful and millions seem to enjoy his work, so long may it continue. re generally a dumb, throwaway form of entertainment. Bay undeRead More

2 RE: Thats one uplifting Gift
Posted on Saturday July 2, 2011, 23:00 by Scruffybobby
L: Spaldron Really disappointed Empire. M should have stood for Misogynistic and R should have been Racist Robots. S could have been Shitty Director and L should have been Leery. nd F really should have been - ahem - "Fruitcaking" the frame Read More

3 RE: Thats one uplifting Gift
Posted on Saturday July 2, 2011, 04:32 by Spaldron
Really disappointed Empire. M should have stood for Misogynistic and R should have been Racist Robots. S could have been Shitty Director and L should have been Leery. Read More


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