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Film Studies 101
Feature
2012 In Movie Motion Posters
Taking your bus stop to another dimension

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Forget quads, one-sheets and billboards – the future of posters is in jerky, repetitive movements. Typically used by horror movies looking for an innovative way to scare their potential audiences into cinema seats, 2012 has seen an uptake from non-scary movies too, with the likes of Wolverine and Cloud Atlas getting in on the action. Below are 12 of 2012’s batch of kind-of-sorta-3D posters, none of which really stand up against Empire’s 3D lenticular Hobbit covers, naturally. *cough*

WORDS ALASTAIR PLUMB
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The Wolverine

There’s a couple of ways to spot that Wolverine is in trouble here. One, he’s hunched over in the pouring rain – and with that much body hair, you’re bound to get that wet dog smell after a while – and two, he’s got a katana in his hand. If a man made of indestructible metal who’s blessed with six massive adamantium claws is using a sword, it’s either because he’s desperate or, um, he’s in love with a rather posh Japanese lady (see here for more details).

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